Creating and Managing LinkedIn Ads in CRM Ad Manager

Overview of LinkedIn Ads in CRM Ad Manager

The CRM Ad Manager enables you to create, launch, and manage LinkedIn advertising campaigns directly within your workspace. By connecting your LinkedIn Ad Account, you can design lead generation or website traffic ads, monitor performance, and control budgets alongside ads from other platforms through a unified dashboard.

Key Benefits of LinkedIn Ads in CRM

Running LinkedIn ads through your CRM saves time, enhances reporting accuracy, and helps you reach professional audiences efficiently.

• Unified Dashboard: Manage LinkedIn, Google, and Meta ads in one interface.
• Native Lead Sync: Leads from LinkedIn Lead Gen Forms automatically sync with your CRM.
• Advanced Targeting: Reach audiences by job title, company size, industry, skills, and more.
• Real-Time Previews: Review ad layouts for desktop and mobile before publishing.
• Detailed Reporting: Track metrics like CPC, CPM, CPL, conversions, and spend.

Connecting Your LinkedIn Ad Account

To connect your LinkedIn Ad Account, ensure you have an active LinkedIn Ad Account in LinkedIn Campaign Manager and a linked LinkedIn Company Page. You must also have Campaign Manager access to the ad account and admin access to the Company Page.

Steps to Connect

1. Navigate to Marketing › Ad Manager, then click the Settings gear icon in the top right corner.
2. On the Ad Manager Settings page, click LinkedIn under Platform Settings.
3. Click + Connect Account on the right-hand panel.
4. A pop-up will appear; click Connect LinkedIn to sign in and authorize access.
5. After granting permissions, your account will appear with a green Active status and associated currency.

If your account doesn’t appear, check your admin permissions. To disconnect or reconnect, use the bin icon next to the account in settings.

Campaign Structure

LinkedIn uses a three-tier hierarchy mirrored in the Ad Manager:

• Campaign Group: Top-level budget container.
• Campaign: Contains objective, targeting, and spend settings.
• Ad: Includes creative assets and copy.

Multiple campaigns can exist within a group, and each campaign can include multiple ads for testing.

Supported Campaign Objectives

• Lead Generation: Capture B2B leads through LinkedIn Lead Gen Forms that sync with your CRM.
• Website Traffic: Drive clicks to your website and validate landing pages.

Ad Creation & Media Types

Create engaging ads directly in Ad Manager with formats like Single Image, Single Video, or Carousel. Add components such as Introduction, Description, Headline, CTA, and Destination URL. Carousel ads support unique headlines and URLs per card. Use the Live Preview Panel to check layouts before publishing.

Audience Targeting

Start with a mandatory geographic location, then refine by Job Title, Industry, Company Size, Education, Skills, Seniority, Interests, or Traits. Create up to three attribute groups using OR logic within groups and AND logic between groups. Include or exclude attributes for advanced control.

Budget & Schedule

Set Daily or Lifetime budgets and scheduling parameters directly in Ad Manager to align campaigns with your goals.