How to Add Client Spend to Google/Facebook Ad Reporting
Adding Client Spend to Google/Facebook Ad Reporting
The Client Spend feature allows agencies to incorporate management fees into their clients' ad spend data for more comprehensive reporting. This setting is accessible only to Agency Admin and Agency users.
Understanding Client Spend Calculation
Client Spend is calculated as the total cost of all ads plus any management fees you set. This markup is applied to all cost-related metrics in your reports, providing a clearer picture of overall client investment.
How to Set Up Client Spend
To add your monthly management fee to a client's ad spend:
- Navigate to the Client Spend settings within your CRM.
- Enter your desired markup value in the management fee field.
- Save your changes to apply the markup to all relevant cost metrics.
Once configured, these fees will automatically be included in all Google and Facebook ad reporting for the selected client.