Using Optional End Times for Dynamic Countdown Timers

About the Optional End Time Feature

The Dynamic Countdown Timer feature now includes an optional end time setting that allows you to set a timer to expire a specific duration after an email is opened or sent. Previously, timers were fixed to end at a specific clock time. This new option gives you more flexibility to create urgency based on recipient activity.

Benefits of Using an Optional End Time

This enhancement offers several advantages for your marketing campaigns.

• Increased Flexibility: The timer counts down for a set length of time from the moment of engagement, not from a predetermined deadline.
• Personalized Urgency: Create a sense of immediacy that is unique to each contact, starting when they interact with your email.
• Better Campaign Results: Drive quicker actions by making the countdown relevant to the exact moment a contact sees your message.

Example Scenarios

Here are some practical ways to use this feature.

• Abandoned Cart Recovery: Send an email with a 2-hour discount timer that starts when the contact opens the message.
• Special Event Offers: A 24-hour birthday promotion that begins its countdown as soon as the recipient opens their celebratory email.
• Flash Sales: Launch a sale with a countdown that only begins when the announcement email is read, making the offer feel current and exclusive.

How to Set Up a Dynamic Timer with an Optional End Time

Follow these steps to configure your timer.

1. Go to the Countdown Timer section in your CRM.
2. Click the button to create a new timer.
3. Choose the Dynamic timer type.
4. Enter the desired duration for the countdown.
5. Make sure the Set End Time option is turned off. This tells the timer to end after the duration you set, starting from when the email is sent or opened.
6. Save your timer settings and add it to your email campaign.

Important Considerations

Keep the following points in mind when using Dynamic Timers.

• Single Use Per Contact: A Dynamic Timer is triggered only once for each contact. If you plan to use the same timer logic for the same contact in a different email, you should create a copy (clone) of the timer first.

Frequently Asked Questions

Can I include more than one dynamic timer in a single email?

Yes, you can add multiple dynamic timers to one email. Each timer will operate independently based on when the email is opened or sent.

What occurs if a contact opens the email more than once?

The timer begins counting down from the moment the email is first opened. Any subsequent opens will display the time remaining until the timer expires.

Is it possible to use the same Dynamic Timer across multiple campaigns?

No. Since a Dynamic Timer is designed for one-time use per contact, you should clone the timer before using its configuration in another campaign.

Do Dynamic Timers function within automated email sequences?

Yes, this feature works correctly with automated workflows and email sequences in the CRM.