Using Smart Send for Optimal Email Timing

What is Smart Send?

Smart Send is an intelligent scheduling feature that helps you send marketing emails when your audience is most likely to engage. By analyzing recipient activity patterns from the past 60 days, it recommends the optimal send time to maximize open and click rates.

Benefits of Using Smart Send

• Improved Engagement: Automatically schedules sends when your contacts are most active online
• Seamless Integration: Built directly into your existing campaign scheduling workflow
• Complete Control: Accept the recommendation or choose your own custom time
• Performance Insights: Compare Smart Send results against your typical engagement rates

How to Use Smart Send

Follow these steps to utilize the Smart Send feature:

1. Navigate to Marketing → Campaigns and create a new email campaign
2. After building your campaign, click the Send or Schedule button
3. Select the Smart Send option from the scheduling choices
4. Complete all required fields and click "Get Recommendation"
5. Review the suggested time and launch your campaign
6. After sending, check your analytics to measure performance improvement

How Smart Send Works

The system examines your recipients' email activity—including opens, clicks, and other engagement events—from the previous 60 days. Using this data, it calculates the statistically optimal time to send your campaign for maximum impact. You'll see the recommended time before finalizing your schedule and can either accept it or manually override with a different time.

System Behavior and Requirements

Eligibility Requirements

Smart Send requires at least 1,000 successfully delivered emails from your location within the last 60 days. If you haven't met this threshold, the feature will be disabled and a progress indicator will show your current status.

Common Scenarios

• Outdated Recommendation: If a saved campaign's recommended time has passed, use the "Try New Suggestion" button to refresh the calculation
• Data Retrieval Issues: If the system encounters an error, a notification will prompt you to retry getting a recommendation
• No Recommendation Available: When insufficient data exists, you'll need to manually select a send time
• Updated Recipient List: If you modify your audience after getting a recommendation, use "Try New Suggestion" to recalculate based on the new data

Frequently Asked Questions

Can I override the Smart Send recommendation?

Yes, you maintain full control over your send schedule. You can manually select any date and time that works for your campaign strategy.

What if the suggested time has already passed?

The system will either prompt you to generate a new suggestion or automatically adjust to the next available optimal time slot.

What if my account doesn't have enough data?

Continue sending regular email campaigns. Once your location reaches the 1,000-email threshold within the 60-day period, Smart Send will automatically become available.