Using the Valid WhatsApp Field for Contact Management

Understanding the Valid WhatsApp Field

The Valid WhatsApp field helps you identify which contacts in your CRM have active WhatsApp accounts. This field automatically tracks whether a contact's phone number is registered with WhatsApp, allowing you to focus your messaging efforts on valid numbers and improve deliverability rates.

What the Status Values Mean

The Valid WhatsApp field displays one of three statuses for each contact:

• Is Valid: The phone number is active on WhatsApp and can receive messages.
• Is Invalid: The phone number is not registered with WhatsApp and cannot receive WhatsApp messages.
• Is Not Validated: The system has not yet confirmed whether the number is on WhatsApp.

How the Field Updates Automatically

The Valid WhatsApp status updates automatically based on message interactions:

• When a WhatsApp message delivers successfully, the contact's status changes to Is Valid
• If a message fails to deliver due to Meta issues or other errors, the status changes to Is Invalid
• When a contact initiates a WhatsApp conversation with you, their status immediately updates to Is Valid
• Contacts without any WhatsApp conversation history remain Is Not Validated until interaction occurs

Using the Valid WhatsApp Field in Contact Management

Adding the Column to Your Contacts View

To see WhatsApp validation status for your contacts:

1. Navigate to the Contacts section
2. Click on Columns
3. Select Valid WhatsApp from the available options

Creating Smart Lists Based on WhatsApp Status

You can create dynamic contact lists filtered by WhatsApp status:

1. Go to the Contacts page and click More Filters
2. Search for Valid WhatsApp in the filter options
3. Select Is Valid and click Apply
4. Add an OR condition and select Is Not Validated
5. Click Save as Smart List and name your list

This smart list will automatically update as contacts' WhatsApp statuses change, making it ideal for targeted WhatsApp campaigns.

Benefits of Using WhatsApp Validation

Using the Valid WhatsApp field helps you:

• Improve message deliverability by targeting only valid WhatsApp numbers
• Reduce failed message attempts and improve campaign efficiency
• Gain insights into which contacts are actively using WhatsApp
• Create more effective communication strategies based on verified contact data