Understanding WhatsApp Template Analytics

The WhatsApp Template Analytics feature provides detailed performance data for each of your messaging templates within the CRM. This allows you to measure the effectiveness of your communications by tracking key engagement metrics. You can see how many messages were sent, delivered, and read, and for templates with interactive buttons, you can monitor how often recipients click on them. This data helps you refine your messaging strategy for better customer engagement.

How to View Template Deliverability Metrics

Follow these steps to see how your templates are performing in terms of sending, delivery, and read receipts.

1. Navigate to Settings > WhatsApp > Templates.
2. Use the search function to find the specific template you want to analyze and click on its Reports option.
3. Click on the Deliverability tab.
4. Select a Start Date and End Date to define the reporting period.

The following metrics will be displayed:

• Sent: The number of messages sent (indicated by one gray tick in WhatsApp).
• Delivered: The number of messages successfully delivered (indicated by two gray ticks).
• Read: The number of messages opened by recipients (indicated by blue ticks).

How to View Template Button Click Data

Note: Button click analytics are only available for templates with a category of MARKETING or UTILITY.

To see how recipients are interacting with the buttons in your templates:

1. Go to Settings > WhatsApp > Templates.
2. Search for the template and click on Reports.
3. Click on the Button Clicks tab.

This report tracks interactions with two types of buttons:

• URL Buttons: When tapped, these buttons open a specified web address in the user's default browser. A template can contain a maximum of two URL buttons. Note: This tracking is not supported for WhatsApp Business Accounts associated with Meta Business Accounts in the European Union, United Kingdom, or Japan, or for business phone numbers from these regions.
• Quick Reply Buttons: These are text-only buttons that, when tapped, send a pre-defined message back to you. A common use is an opt-out button. Templates can have up to 10 Quick Reply buttons.

Frequently Asked Questions

What is the purpose of Template-Level Analytics?

This feature gives you deep insights into how each of your WhatsApp message templates is performing. You can track delivery rates, read rates, and user interactions with buttons, enabling you to optimize your communication for better results.

How do I check the performance of a specific template?

Access the data by going to Settings > WhatsApp > Templates, finding your template, and clicking Reports. The Deliverability tab shows the core messaging metrics.

What are Quick Reply buttons and how should they be grouped?

Quick Reply buttons allow a customer to instantly send you a specific text message, like "Unsubscribe." You can use up to 10 per template. When creating a template with multiple button types, the buttons must be organized into separate groups. All Quick Reply buttons must be together in one group, and any other buttons (like URL buttons) must be in a different group. Mixing button types within a single group will cause an error.

Which templates support button click tracking?

Analytics for button clicks are only available for templates categorized as MARKETING or UTILITY.

What are the limits for buttons in a template?

A single template can contain a maximum of two URL buttons and up to 10 Quick Reply buttons. Remember to group the buttons correctly by type.

Is button click tracking available globally?

No. Tracking for URL button clicks is not available for WhatsApp Business Accounts linked to Meta Business Accounts in the European Union, United Kingdom, or Japan, or for business phone numbers from those regions.

How detailed is the reporting data?

The analytics provide daily data. You can view performance for a specific period by selecting custom start and end dates.

What are the benefits of using these analytics?

By understanding which templates and buttons resonate with your audience, you can make data-driven decisions to improve engagement, increase conversion rates, and create a better customer experience.