Base Help Center

Adding Multiple Review Links to Email Templates

The Multiple Review Links feature allows you to include several review platform links within a single email template in your CRM's Reputation Management section. This lets customers choose their preferred platform—such as Google or Facebook—to leave a review, increasing the likelihood of feedback. The feature automatically validates links to prevent errors and offers customization options for text and display order.

Using multiple review links in your emails offers several advantages:

  • Greater Choice: Customers can pick a platform they’re comfortable with, improving engagement.
  • Higher Conversion Rates: Reducing platform mismatch helps lower abandonment and boosts completed reviews.
  • Customizable Messaging: Tailor link text to fit your brand’s tone and calls to action.
  • Error Prevention: Built-in validation checks URLs for accuracy before sending.
  • Easy Management: Reorder, show, hide, or remove links without affecting your connected platforms.

Follow these steps to incorporate multiple review links into your email templates:

  1. Go to Reputation → Settings → Email Requests.
  2. Click + Create New or Edit an existing template.
  3. Drag and drop the Review Links element into the email builder. This will display any review platforms you’ve already connected.
  4. Add, edit, or deselect platform URLs as needed.
  5. Customize the link text for each platform (e.g., “Review us on Google”).
  6. If multiple locations are connected for a platform (like Google Business Profiles), select the specific one you want to use.
  7. Reorder the links by dragging them into your preferred sequence.
  8. Ensure no validation errors are present.
  9. Save the template, preview it, and use it for sending—either manually or in automated review requests.

Frequently Asked Questions

No. Once your review platforms are connected, they will appear automatically in the Review Links component.

What if I don’t see any platforms listed?

Connect your review platforms under Reputation → Settings → Integrations, then return to the email builder and open the Review Links element.

Can I customize the call-to-action text for each link?

Yes. You can edit the text for every platform to match your brand’s voice.

Yes. You can reorder, select, unselect, or delete each link directly in the email builder.

You can add multiple links, but for best readability, it’s recommended to keep the list concise.

How does auto-validation work?

The component checks each link to ensure it is valid and functional, reducing the risk of broken or incorrect URLs.

Do I need to disconnect a platform to hide it from an email?

No. Simply unselect the platform in the template to hide it without affecting the integration.

Can I use these templates in automations or recurring sends?

Yes. Saved templates can be used in recurring review emails or within workflow-driven review requests.

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