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About the SEO Heatmap

The SEO Heatmap in the CRM’s Prospecting Tool gives you a visual snapshot of how well a business ranks in local search results. By plotting search visibility across a map of key locations, it helps you quickly identify geographic strengths and weaknesses in a prospect’s SEO performance. This tool is especially useful for agencies and businesses looking to improve local search visibility and refine their optimization strategies.

Note: Access to the SEO Heatmap requires a Premium Prospecting subscription for both agency and location accounts.

Key Benefits

Geographic Insights: See at a glance where a business ranks well and where it falls short across different areas.
Targeted Optimization: Pinpoint specific locations with low visibility and adjust SEO tactics to improve rankings there.
Enhanced Local Strategy: Understand performance in nearby regions to fine-tune local SEO efforts and attract more nearby customers.

How the SEO Heatmap Works

The heatmap evaluates search rankings from nine distinct points around the business location:

Central Point: Represents the business’s immediate area and carries the highest weight (20%) in the overall visibility score.
Outer Points: Eight surrounding locations, each contributing 10% to the total score, show how the business ranks in neighboring areas.

Each point on the map reflects the business’s search ranking for a selected keyword. Higher rankings indicate stronger visibility, while lower rankings highlight opportunities for improvement.

Note: The heatmap now uses categories that align with the prospect’s Google Business Profile for greater accuracy. If you’re viewing an older report, refresh it to load the latest data.

How to Use the SEO Heatmap

For Agency Accounts

Step 1: Open the Prospecting Tool
Sign in to your agency account. From the left menu, select Prospecting.

Step 2: Open a Prospect Report
Click Add Prospect to create a new one, or choose an existing prospect and click View Report.

Step 3: View the SEO Heatmap
Once the report loads, click the SEO Analysis tab in the sidebar. Scroll to find the heatmap, which displays keyword performance across locations. The center dot shows rankings in the business’s immediate area, while surrounding dots represent nearby regions. The report also highlights the top three local competitors for the selected keyword.

For Sub-Accounts

Step 1: Navigate to Prospecting
Log in to your sub-account with Premium Prospecting enabled. From the left menu, click Marketing, then select the Prospecting tab at the top.