Reputation Management: Competitor Analysis
What is Competitor Analysis?
Competitor Analysis is a feature within the CRM's Reputation Management tools that lets you compare your online reputation with up to three competing businesses. It automatically collects and analyzes review data from platforms like Google, giving you a clear picture of where you stand in your market and highlighting areas for improvement.
Key Benefits
Using Competitor Analysis offers several advantages:
- Real-Time Comparisons: Instantly see how your Google star ratings and review numbers measure up against competitors.
- Multi-Platform Data: Get insights from Google and other major review sites for a complete view.
- Clear Visuals: Charts and graphs make it easy to spot performance gaps and opportunities.
- Quick Setup: Search for and select competitors—data is fetched and updated automatically.
- Better Reporting: Export findings to enhance client presentations.
- Time Savings: No need for manual research; all insights are in one place.
- Informed Decisions: Use data to refine your reputation strategies.
How to Set Up Competitor Analysis
Setting up Competitor Analysis is simple and ensures you get accurate, up-to-date insights with little effort.
Step 1: Navigate to Competitor Analysis
Go to the Reputation section in your CRM dashboard. Click on the Competitor Analysis tab to start.
Step 2: Add Your Business
Click the + Add Your Business button. Allow location permissions if prompted. Search for your business, select the correct listing, and click + Add Your Business next to the search bar.
Step 3: Add Competitors
Click + Add Competitor. You can add up to three competitors. Search for each competitor, select the right business, and click + Add Competitor beside the search bar.
Step 4: Check Ratings by Source
Scroll down to view Ratings by Source across platforms like Google, Facebook, and TripAdvisor. The system automatically displays real-time data, including star ratings, review volumes, and response times.
Using Competitor Analysis
Real-Time Benchmarking
See how your reputation metrics compare to competitors at any moment, allowing quick responses to market changes. Compare Google star ratings, review volume trends, and average response times.
Multi-Platform Insights
Go beyond Google with data from other major review platforms. Identify where competitors might be outperforming you.
Easy Setup and Automation
The automated process means less time gathering data and more time acting on insights. Competitor data is fetched and refreshed regularly with no manual entry needed.
Frequently Asked Questions
Q: How many competitors can I compare?
A: You can benchmark against up to three competitors at once.
Q: Which review platforms are supported?
A: Google is fully supported, with additional major platforms included for broader insights.
Q: How often is data updated?
A: Data is automatically fetched and refreshed regularly.
Q: Is manual data entry required?
A: No, all competitor data is gathered and updated automatically.
Q: Can I change competitors after setup?
A: Yes, you can update your selections at any time.