Reputation Management – Drip Mode in Reviews AI

What is Drip Mode in Reviews AI?

Drip Mode is a feature within your CRM's Reviews AI that allows you to automatically respond to a backlog of older, unreplied reviews at a controlled, natural pace. Instead of sending all replies at once, which can appear spammy, Drip Mode schedules AI-generated responses over time based on rules you set for daily limits, timing, and tone.

Key Benefits of Drip Mode

Using Drip Mode offers several advantages for managing your online reputation efficiently and authentically.

• Backlog Cleanup: Effortlessly address weeks, months, or even years of unanswered reviews.
• Human-like Pacing: Avoid sudden bursts of activity by setting daily caps and defining specific time windows for sending replies.
• Brand Consistency: Ensure every response aligns with your brand's voice by configuring AI agents and tone settings.
• Operational Control: Pause, edit, or delete campaigns at any time without affecting replies that have already been sent.
• Improved Trust: Increase your response rate to customer feedback without appearing automated, which can help build trust and engagement.

Campaign Management Controls

You have full control over your Drip Mode campaigns throughout their lifecycle.

• Edit Campaign: Update configuration settings like age filters, daily caps, cadence, time windows, or the AI agent. Changes will only apply to future scheduled replies.
• Pause Campaign: Temporarily stop all future scheduled replies while keeping your campaign settings intact for easy resumption later.
• Delete Campaign: Cancel all pending replies and remove the campaign. Replies that have already been sent will remain in your history.

Monitoring & Reporting

Stay informed about your campaign's progress and performance with built-in monitoring tools.

• Scheduled Queue: View upcoming replies, the number remaining for the day, and the next available send window.
• Sent History: Track which reviews have been replied to, including timestamps and the content of each response.
• Backlog Progress: Monitor how many eligible reviews remain and see an estimated time to completion based on your daily caps.
• Failures & Retries: Identify any sends that failed and take corrective action if options are available.

Limitations & Notes

Understanding Drip Mode's boundaries helps ensure smooth operation.

• Drip Mode targets historical reviews based on your minimum age setting and the unreplied filter.
• Edits to a campaign only affect future scheduled replies; already-sent responses remain unchanged.
• Pausing a campaign halts future sends until it is resumed; deleting a campaign removes all pending items.
• Actual send timing depends on your configured cadence, time windows, and daily caps.
• If a review is deleted by a platform like Google or Facebook, the system will not repeatedly retry it or generate billable AI responses for it.

How To Set Up Drip Mode

Follow these steps to configure a Drip Mode campaign.

1. Open the Reputation section of your CRM.
2. Confirm that Reviews AI is enabled for your location or account.
3. Navigate to the Settings tab and select Reviews AI.
4. Click Create Campaign or New Drip Campaign.
5. Set your eligibility rules:
   • Choose a name for your campaign.
   • Set the Only Reply to Reviews Older Than threshold to define which reviews are considered historical.
6. Configure pace and timing:
   • Set a daily cap for Replies Per Day.
   • Choose a frequency (daily, weekly, or monthly).
   • Select a time window that aligns with your business hours.
7. Choose an AI agent and tone that fits your brand.
8. Review the summary details, including the number of eligible reviews and the estimated days to clear the backlog.
9. Click Start to activate the campaign.

Frequently Asked Questions

Q: Can I run more than one Drip Mode campaign at the same time?

A: Yes, if your account or location setup supports it. To avoid overlap, ensure each campaign targets a distinct set of reviews.

Q: How are historical reviews selected for a reply?

A: Reviews are eligible if they meet your minimum age and unreplied-only filters. They are then added to a schedule and sent according to your configured cadence and time window.

Q: What happens when the daily cap is reached?

A: Any remaining eligible reviews will be queued for the next available send window based on your chosen cadence.

Q: Do edits affect already-sent replies?

A: No. Edits only change future scheduled replies; sent responses remain unchanged.

Q: Can I pause the campaign without losing my settings?

A: Yes. Pausing preserves all configuration and halts future sends until you resume the campaign.

Q: What’s the best way to avoid replies sounding repetitive?

A: Use appropriate tone settings, include brand context, and periodically review samples from the Sent history to refine your AI agent and tone selections.

Q: How do I avoid conflicts with auto-replies for new reviews?

A: Keep Drip Mode focused on older reviews by using age filters, and ensure your automation for new reviews remains a separate configuration.

Q: Can I restrict replies to certain hours or days?

A: Yes. Use the Allowed Time Window setting and your chosen cadence to keep replies within your desired business hours.

Q: Does Drip Mode handle negative reviews differently?

A: You can configure tone and agent selection to emphasize empathy and resolution language, helping to address sensitive feedback in a professional manner.

Q: Where do I see failures or retry items?

A: Use the monitoring views to check for failed sends. If options are available in your account, you can take corrective action from there.

Q: What happens if Google or Facebook deletes a review in a campaign?

A: The system will not retry the deleted review or generate additional billable AI responses for it.