Using Gamification in Community Groups

What is Gamification in Communities?

Gamification is a feature within your CRM that makes standard community group activities more engaging by introducing elements of play and competition. It transforms everyday actions like posting and commenting into a system of measurable achievements. This system is built on three main pillars: Points earned for activity, Badges awarded for reaching milestones, and a Leaderboard that ranks members based on their performance. The goal is to increase participation, foster a sense of accomplishment, and motivate members to contribute more consistently.

Key Benefits of Gamification

Implementing gamification in your community groups offers several advantages:

• Enhanced Motivation: The prospect of earning points and badges encourages members to log in and participate more frequently.
• Clear Performance Visibility: The leaderboard provides an immediate, transparent view of who is most active, helping to highlight top contributors.
• Friendly Competition: A ranking system naturally encourages members to engage more to improve their standing.
• Recognition of Achievement: Badges and level-ups offer tangible, visual recognition for members' efforts and contributions.

How to Set Up Gamification for a Group

To activate and configure gamification, you must be an admin or owner of the community group.

1. Navigate to Memberships > Communities > Groups in your CRM.
2. Select and log into the specific group where you want to enable gamification.
3. Click on the Settings area for that group.
4. Find and select the Gamification & Rewards tab.
5. Here you can review the preset point and level structure. You have the option to edit the names of the levels to match your community's theme.
6. You can add text descriptions for up to three optional rewards.
7. Ensure the leaderboard visibility settings are enabled as desired.
8. Save your settings. Gamification will now be active for that group.

How Points and Member Levels Work

Members earn points when other members like their posts, comments, or replies. Each like grants one point to the author of the content.

These accumulated points determine a member's level within that specific group. The level system is preset with a maximum of nine levels, each requiring a set number of points to achieve. For example, Level 2 requires 5 points, Level 3 requires 20 points, and so on. A member's current level is displayed as a badge on their profile within the group. Members can see their progress toward the next level via a circular progress bar.

Important Note: Levels are specific to each group. If a member is Level 3 in one group and joins a new group, they will start at Level 1 in the new group.

How Rewards Work

The Rewards section allows group admins to define incentives. You can add textual descriptions for up to three rewards, such as "Win a $50 gift card upon reaching Level 5." These reward descriptions will be visible to members within the Leaderboard area of the group.

Please note: Rewards are not automatically linked or distributed by the CRM based on gamification levels. All rewards listed are managed and fulfilled offline by the group administrators.

Frequently Asked Questions

Can I change how many points are needed for each level?

No. The point thresholds for each of the nine levels are preset by the system and cannot be modified. You can only customize the display names of the levels.

Can the CRM automatically deliver rewards when a level is reached?

No. The rewards feature is for informational purposes only. Any reward fulfillment, tracking, or distribution must be handled manually outside of the CRM.

Are badges awarded automatically?

Yes. Badges that signify a member's current level are awarded automatically as they earn the required points.

Do points ever expire or reset?

No, points do not reset over time.