Using the Prospecting Tool's Interactive Heatmap for Local SEO Analysis
About the Interactive Heatmap Feature
The Prospecting Tool's Local SEO Audit feature includes an interactive heatmap that provides a visual analysis of local search visibility. This tool allows you to create customized maps based on specific keywords, adjust the geographic area of analysis, and gain detailed insights into local competitors. This feature is designed to help you generate precise, actionable reports for your prospects.
Note: Access to this feature requires a Premium Prospecting subscription for both Agency and Location accounts.
Key Features and Benefits
Custom Keyword Heatmaps
Instead of being limited to a single keyword, you can now analyze search performance for any service or phrase. You can enter custom keywords relevant to your prospect's business to create multiple, targeted heatmaps for comparison.
Adjustable Coverage Radius
You can define the exact area of your analysis by setting a coverage radius. The radius can be adjusted to reflect a business's actual service area, ranging from 0.5 miles to 30 miles (or 1 km to 50 km).
Flexible Grid Sizes
To control the depth of your analysis, you can choose from different grid sizes. A 3x3 grid provides a quick overview, a 5x5 grid offers a balanced view, and a 7x7 grid allows for a highly detailed, granular analysis.
Keyword Ranking Score
A dedicated scorecard automatically calculates and displays the average search ranking for your selected keyword across all locations on the heatmap. This provides an at-a-glance measure of overall keyword visibility.
Pin-Level Competitor Insights
Clicking on any pin on the heatmap reveals the prospect's exact ranking for that location and a list of the top 10 local competitors. Each competitor's name is a clickable link that opens their Google Business Profile for quick review.
How to Use the Interactive Heatmap
For Agency Accounts
Step 1: Access the Prospecting Tool
Log into your Agency account. From the main navigation menu on the left, select the Prospecting tab.
Step 2: Open a Prospect Report
Click Add Prospect to create a new prospect or select an existing one from your list. Then, click the View Report button.
Step 3: Add a Custom Keyword
Inside the report, navigate to the SEO Analysis tab in the left sidebar. Click the + button next to the default keyword. Type in your custom keyword (e.g., "plumber near me") and press Enter to add it.
Step 4: Configure the Heatmap
Select your desired grid size (3x3, 5x5, or 7x7) and set the coverage radius. Click the Run Local Search button to generate the heatmap.
Note: You can generate up to 2 heatmaps per month for each prospect.
Step 5: Review the Results
The heatmap will display pins representing search results from different locations. The center pin shows results for the business's immediate area. Click the double-arrow icon to view the Keyword Ranking Score. Click on any pin to see the list of top 10 competitors.
Step 6: Control Report Content
If you have multiple heatmaps, you can select which one to include in the final report. Only the selected heatmap will appear in the shared report link and exported PDF.
For Sub-Accounts
Step 1: Navigate to Prospecting
Log into your sub-account. Click on Marketing in the left-hand menu, then select the Prospecting tab from the top menu.
If the Prospecting tab is not visible, it may need to be enabled for your account.
Step 2: Open a Prospect Report
Click Add Prospect to create a new prospect or select an existing one. The subsequent steps for creating and configuring heatmaps are identical to those for Agency accounts, as described above.