Using the Shopping Cart Element in Email Campaigns
What is the Shopping Cart Element?
The Shopping Cart Element is a feature in the CRM's email builder that lets you embed product listings directly into your marketing emails. This element displays items with their images, descriptions, and prices, and includes a prominent button that links recipients to a secure checkout page.
This tool is ideal for sending abandoned cart recovery emails, highlighting product recommendations, or promoting special offers. It allows you to present products in a visually consistent and compelling way within the email itself. Please note that this element does not handle payment processing; it directs customers to your external website or store to finalize their purchase.
Key Benefits
Incorporating the Shopping Cart Element into your emails provides several advantages:
- Structured Product Display: Showcase items in a neat, organized layout that clearly presents all key details.
- Direct Conversion Path: Include customizable call-to-action buttons like "Buy Now" or "Complete Purchase" that link straight to your checkout.
- Enhanced Cart Recovery: Create effective, visually appealing reminders for customers who have left items in their cart.
- Brand Customization: Adjust colors, fonts, and spacing to match your company's branding and design standards.
- Responsive Design: The element automatically adapts to look great on both desktop computers and mobile devices.
How to Set Up the Shopping Cart Element
Follow these steps to add and configure a Shopping Cart Element in an email template.
Adding the Element
First, navigate to Marketing > Emails > Templates from your dashboard. Open an existing template or create a new one. Inside the email builder, click the Add Elements (+) icon, usually found on the left side. Find the Shopping Cart Element in the elements list and drag it into your preferred location in the email layout.
Configuring the Element
Click on the placed Shopping Cart Element to open its settings panel on the left. Here you can customize its appearance and content:
- Add and arrange individual products, setting their image, title, description, price, and the URL for the checkout button.
- Adjust the overall layout, spacing, padding, and alignment for a clean presentation.
- Modify the style of the call-to-action button and text elements.
Finalizing Your Email
Optionally, you can use the Visibility tab to set rules for device-based display or conditional sending. Always use the preview function to test how your email and the shopping cart appear on different screen sizes before sending, ensuring all product information is clear and links work properly.