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Setting Up Google Ads Reporting

Google Ads reporting enables real-time tracking and analysis of your clients' digital advertising campaigns within your CRM. Proper configuration ensures accurate attribution and performance insights.

Step 1: Select Google Ads Account in Integrations

Navigate to your CRM's Integrations section and choose the appropriate Google Ads account. The connected Google account must have administrator-level permissions or Google Ads manager access to ensure full functionality.

Step 2: Enter MCC and Client Account IDs

Locate your MCC (My Client Center) Account ID in the top-right corner of your Google Ads Manager Account interface. For the Client Account ID, click the help section within your Google Ads account to find this identifier. Enter both values in the corresponding fields in your CRM.

Step 3: Configure UTM Tracking Template

Add the following UTM template to your Google Ads account at the account level settings (recommended), though campaign or ad group levels are also supported:

UTM Tracking Template:

{lpurl}?utm_source=adwords&utm_medium={adname}&utm_campaign={campaignname}&utm_content={adgroupname}&utm_keyword={keyword}&utm_matchtype={matchtype}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}

To implement this:

Access your Google Ads account
Navigate to Account Settings > Tracking
Paste the template into the "Tracking template" field

The {lpurl} parameter is essential—it inserts your final URL when ads are clicked. Without it, landing page URLs will not function correctly. After setup, test your configuration to verify that campaigns correctly identify landing pages.

Step 4: Implement Precautionary Script

As a backup measure, add a precautionary tracking script to capture attribution data if the UTM template fails. This script monitors all link clicks and forwards data to Google Analytics. Customize the script by updating the tracking page URL to match your website's configuration.

Important Considerations