Integrate TikTok Messaging
About TikTok Messaging & Comment Automation
TikTok offers access to millions of active users, but managing conversations and contacts at scale can be challenging. With TikTok Messaging integration in your CRM, you can automate comment responses and direct message interactions, bringing these conversations into your central CRM platform for efficient management.
Eligible Geographies
This feature is currently available only for TikTok business accounts registered in the United States. Due to restrictions in TikTok's public APIs, the functionality is not available in the European Economic Area (EEA), Switzerland, or the United Kingdom.
Integrating Your TikTok Account
Before setting up automation, you need to connect your TikTok account to your subaccount. Navigate to Subaccount > Settings > Integrations and select the TikTok integration card to begin the connection process.
How TikTok Comment Automation Works
Setting Up the Trigger: TikTok Comment(s) on a Post
When creating a workflow, click "Add Trigger" and look for triggers in the Communication category. Select "TikTok - Comment(s) on a Post" to begin configuration.
The trigger setup includes several filters:
- Account Selection: Choose a specific TikTok account or leave unselected to include all integrated accounts at the location level
- Post Type: Select between "Published" posts (all posts from your account) or "Custom" posts (specified by URL)
- Post Selection: Choose specific posts or leave unselected to include all posts from the connected account
- Comment Matching: Set conditions using "Contains Phrase" or "Exact Match" to filter which comments trigger the workflow
When a contact triggers this workflow, their information (including first and last name) will be saved as a contact in your CRM.
Setting Up the Action: Reply in Comments
In the workflow actions, select "Reply in Comments" from the Communications section. You can configure up to 10 different reply comments, and the system will randomly select one during execution.
How TikTok DM Automation Works
Setting Up the Trigger: Customer Replied
Add the "Customer replied" trigger from the Events category. In the filter settings, set the "Reply channel" to TikTok and configure matching conditions such as "Contains Phrase" or "Exact Match Phrase" to define when the workflow should trigger.
Setting Up the Action: TikTok Interactive Messenger
Select the "TikTok Interactive Messenger" action from the Communications category. This straightforward action allows you to define the message that will be sent in response to the trigger event.
Important Notes
The TikTok Interactive Messenger action currently does not support reply type options (such as "Reply as DM" or "Reply to Comment via DM") that are available for other platforms. This functionality will be enabled once TikTok's APIs support these features.