Setting Up Google Ads Lead Integration
What is the Google Ads Integration?
The Google Ads Integration creates a live connection between your Google Ads account and your CRM. When a potential customer submits their information via a Google Lead Form ad, their details are instantly sent to your CRM as a new contact. This direct, OAuth-based link eliminates the need for manual data entry or third-party automation tools. You can also use this integration to trigger automated workflows the moment a lead is captured, enabling immediate follow-up.
Key Features
Simple Connection
You can connect your Google Ads account to your CRM in just a few steps. If you manage multiple Google Ads accounts with one Google login, you can connect and view them all from a single location in your CRM settings.
Instant Lead Capture
Once activated and mapped, every lead submitted through your Google Ads forms is automatically created as a contact in your CRM. This happens in real time, with no ongoing manual effort required on your part.
Automated Workflows
Use the Google Lead Form Submitted trigger in your CRM's workflow builder to start automated sequences. You can filter these triggers by specific ad accounts or lead forms, and then automate actions like sending a welcome email, an SMS, or creating an internal task for your team.
How to Connect Google Ads
Follow these steps to establish the connection and start capturing leads.
Step 1: Access Integrations
From your sub-account view, navigate to Settings and then select Integrations.
Step 2: Install the Integration
Find the Google Ads integration and click Manage. On the next page, click the Install button to begin the setup process.
Step 3: Authorize and Select Accounts
You will be prompted to sign in with your Google account to grant permission. After signing in, you can select which of your Google Ads accounts you want to connect for lead syncing.
Step 4: Activate and Map Your Forms
Once connected, you will see a list of lead forms from your selected ad accounts. To start syncing leads from a specific form, click the play icon next to it. You will then need to map the form fields to corresponding fields in your CRM.
Step 5: Set Up Automation
Go to your CRM's workflow builder and create a new workflow using the Google Lead Form Submitted trigger. Configure your desired follow-up actions to complete your automation.
Mapping Form Fields
To ensure lead data flows into the correct places in your CRM, you must map the fields from your Google Lead Form. Click the edit icon for the form you wish to map, then use the Map Fields button to connect each form question (like "Full Name" or "Email") to a specific CRM contact field. You can pause syncing for any form by clicking its pause icon.
Testing the Connection
It's a good practice to test that the integration is working correctly.
- In your Google Ads account, open the campaign containing the lead form you connected.
- Navigate to the Lead Form section for that campaign and click to edit it.
- This will open the linked form. Click on the form name to access its details.
- Look for and click the Send Data option to submit a test lead. You may see a warning message during this test, which you can safely ignore.
If your integration is set up properly, a test contact should appear in your CRM shortly after sending this data.
Frequently Asked Questions
What level of access do I need to my Google Ads account?
You must use a Google account that has administrative or standard access to the Google Ads account you wish to connect. If your login lacks the necessary permissions, the account and its lead forms will not appear during setup.
Can I connect multiple Google Ads accounts?
Yes. If you manage several Google Ads accounts under a single Google login, you can connect them all through this integration and manage their forms from one central place in your CRM.
When exactly is a contact created in the CRM?
A new contact is created immediately when a lead is submitted through a Google Ads lead form that has been both enabled (with the play icon) and had its fields properly mapped within the CRM integration settings.
What should I check if my leads are not syncing?
- Confirm the correct Google Ads account is connected in your CRM Integrations settings.
- Verify that lead syncing is enabled (showing a play icon) for the specific campaign or form.
- Ensure all required fields on the Google Lead Form are mapped to a field in your CRM.
- Check that the sync status for the form is listed as Active.