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What Are Campaign Use Case Types?

Campaign use case types define the specific purpose of your SMS or MMS messages. When registering an A2P 10DLC campaign in your CRM, you must select a use case that accurately reflects the nature of your communications—such as customer support, authentication, or promotional outreach. Choosing the correct use case is vital for meeting carrier compliance standards, avoiding message filtering or blocking, and maintaining trust with both carriers and recipients.

Key Benefits of Selecting the Right Use Case

Selecting the appropriate campaign use case ensures your messages are delivered reliably, compliantly, and with minimal delays during registration. Benefits include:

Compliance Assurance: Reduces the risk of campaign rejection by The Campaign Registry (TCR)
Carrier Understanding: Helps carriers accurately interpret message intent and apply spam filters
Legal Alignment: Ensures your messaging practices adhere to industry and legal standards
Faster Approval: Supports quicker registration with fewer compliance flags
Improved Deliverability: Enhances long-term message delivery rates and sender reputation

List of Approved Campaign Use Case Types

The following use case types are commonly accepted by The Campaign Registry. Choose the one that best matches your messaging intent when registering your campaign in the CRM.

2FA: Two-factor authentication messages for login or identity verification
Account Notifications: Updates about account status, changes, or activity
Customer Care: Support or service messages initiated by the customer
Delivery Notifications: Shipping or fulfillment alerts for goods or services
Fraud Alert Messaging: Alerts about suspicious or unauthorized account activity
Higher Education: Communications from colleges or universities
Marketing: Promotional content and sales offers
Mixed: Combines multiple use cases, such as marketing and notifications
Polling and Voting: Non-political surveys or voting messages
Public Service Announcement: Non-commercial, awareness-based messaging
Security Alerts: Notifications about potential system or physical security risks

Special Campaign Use Cases

Some use cases are categorized as special by carriers and require additional documentation, verification, or pre-qualification. These often involve sensitive or regulated communications and may have different fees or restrictions.

Charity / 501(c)(3) Nonprofit: For registered nonprofit organizations conducting charitable outreach; requires IRS nonprofit verification
Emergency Services: Used by government agencies to deliver urgent safety or emergency messages; strictly limited and regulated
Political: For political messaging, including campaigns, parties, and PACs; requires verification through Campaign Verify

Low-Volume Use Cases

For businesses with lighter SMS needs, the Low Volume Mixed use case is available. It supports the same message types as a standard Mixed campaign—such as marketing, customer care, and notifications—but comes with a lower monthly fee. This option is locked to the lowest throughput tier, making it a cost-effective choice for small businesses or organizations that do not require high-volume messaging.

Restricted and Forbidden Use Cases

Not all business categories or message types are eligible for A2P 10DLC registration. Campaigns may be rejected, filtered, suspended, or fined if they involve prohibited content, even if the selected use case appears to match. Before registering, ensure your business category and message content are permitted. Common restricted areas include:

High-risk financial services
Debt relief, debt collection, or loan-related offers
Third-party lead generation
Get-rich-quick or work-from-home schemes
Illegal substances or controlled products
Gambling and sweepstakes
Certain sex, hate, alcohol, firearms, and tobacco-related content
Messages that violate consent, privacy, or carrier requirements