WhatsApp Business API Error #131037 — Display Name Approval Required
About This Error
If you encounter error #131037 while trying to send messages through your WhatsApp Business Account in the CRM, it indicates that your phone number's display name has not been approved by Meta. Until this approval is granted, the number cannot send or receive messages via the platform.
Why This Error Occurs
Meta requires every WhatsApp Business phone number to have an approved display name before it can be used for messaging. When you register a new number or make certain changes, Meta reviews the display name to ensure it complies with their business policies. If the name is under review or has been rejected, messaging is blocked, triggering this error.
Common scenarios include:
- Adding a new phone number to your WhatsApp Business Account, with the display name pending review.
- Migrating your number to a new Business Solution Provider (BSP), which may restart the approval process.
How to Resolve the Error
1. Access Meta Business Manager
Log in to business.facebook.com using the account linked to your WhatsApp Business Account.
2. Locate Your WhatsApp Account
Navigate to Business Settings, then Accounts, and select WhatsApp Accounts. Choose the relevant WhatsApp Business Account.
3. Check the Phone Number Status
Open the Phone Numbers tab and find the number causing the error. Note its Display Name Status, which will be one of: Pending Review, Approved, or Rejected.
4. Address Based on Status
If Pending Review: Wait for Meta to complete the review, which usually takes 24–48 hours. No action is needed; the error will resolve once approved.
If Rejected: Click Edit Display Name, revise the name to comply with Meta's guidelines, and resubmit it for review.
5. Confirm Approval
Once the display name is approved, the error will clear automatically, and messaging will resume normally in the CRM.
Display Name Guidelines
To avoid rejection when submitting a display name:
- Use your real business or brand name—avoid generic or misleading terms.
- Do not impersonate other businesses or individuals.
- Ensure the name matches your registered business identity or website.
- Exclude URLs, phone numbers, or promotional language.
Additional Notes
If you migrated your number from another Business Solution Provider to the CRM, the display name may require re-approval under your new Meta Business Manager. Always verify the approval status in Meta after migration before attempting to send messages.