How to Use Media Optimization and Watermarking in the Mobile Social Planner

Streamline Your Mobile Social Publishing

This guide explains how to use the Media Optimization and Watermarking features within the mobile app to prepare your images for social media. These tools help you maintain brand consistency and meet specific platform requirements directly from your phone.

Understanding Media Optimization and Watermarking

Media Optimization and Watermarking are features designed to simplify the process of preparing images for social media.

• Media Optimization automatically resizes and reformats your uploaded images to match the specific dimension requirements of each social platform you publish to.
• Watermarking allows you to automatically apply your pre-configured brand logo or identifier to every image in a post, ensuring consistent branding across all your channels.

Benefits of Using These Features

Using these features saves time and ensures your brand is presented professionally.

• Images are automatically formatted for platforms like Instagram, Facebook, and LinkedIn.
• Your brand watermark is applied to all images in a post.
• Visual consistency is maintained, preventing off-brand posts.
• You reduce the need for separate editing tools.
• Formatting errors, such as improper cropping, are minimized.
• Mobile publishing becomes faster and more reliable for teams.

Note: The watermarking feature is not available for Review Posts or RSS Posts. It is supported for all other post types.

How to Use Media Optimization and Watermarking

You can enable these features when creating a new post in the mobile app.

1. Open the Social Planner section in your CRM mobile app.
2. Tap Create Post and upload the image or images you want to publish.
3. Scroll down to the Advanced Settings section.
4. Toggle the Watermark switch to apply your brand watermark to the images.
5. Toggle the Optimize Media for Platforms switch to automatically format your media for the selected publishing platforms.
6. Preview your post and select the platforms where you want it to appear.
7. Tap Publish to complete the process.

About Watermarking on Mobile

Watermarking applies your brand visuals directly from your mobile device. The watermark itself must first be configured in the desktop version of the Social Planner. Once set up, you can turn it on or off for each individual post you create on mobile. This feature works with all social platforms integrated with the Social Planner.

About Media Optimization for Social Channels

Each social media platform has different image size specifications. Media Optimization handles this automatically, resizing your images to prevent issues like cropping, distortion, or upload rejection. This ensures your images look their best on every channel and is particularly useful for agencies managing multiple brands.

Frequently Asked Questions

Where do I configure my watermark?

The watermark must be set up using the desktop version of the Social Planner. After it is configured, it will be available for use in the mobile app.

Will Media Optimization alter my original image file?

No. The original image file you upload remains unchanged. The optimization process only affects the version that is published to social media.

Can I choose not to apply the watermark for certain posts?

Yes. You can toggle the watermark feature on or off for each individual post within the Advanced Settings during post creation.

What version of the mobile app is required for these features?

You need to be using version 3.96.5 or higher of the CRM mobile app to access these features.

Are these features available in white-labeled mobile apps?

Yes, but you must request an update to the latest version for the features to become available in your white-labeled app.

Does Media Optimization work with video files?

Currently, Media Optimization is only supported for image files.