Social Planner - Social Listening
What is Social Listening?
Social Listening is a feature in your CRM that allows you to monitor real-time online conversations, cultural shifts, and emerging trends across various platforms. It goes beyond simple analytics by helping you understand not just what people are discussing, but the motivations and emotions behind those discussions. This proactive approach enables you to anticipate content that will resonate with your audience before it reaches its peak popularity.
Benefits of Social Listening
Using Social Listening helps you:
- Identify emerging trends early across search engines and social platforms
- Understand cultural moments and audience sentiment
- Align your content strategy with current audience interests
- Develop campaigns based on real-time data signals
- Make informed content decisions rather than relying on guesswork
Available Data Sources
When you access Social Listening, you'll discover trends from multiple data sources:
- Google Trends: Shows current search query popularity
- Pinterest Keywords: Reveals rising content ideas and search patterns
- Wikipedia Pageviews: Indicates topics gaining global attention
- TikTok Trends: Displays breakout songs, popular hashtags, and viral content
- YouTube Insights: Shows trending channels, keywords, and videos
How to Use Social Listening
Apply your discoveries to inform content planning, campaign development, or real-time posting strategies.
Step 1: Access the Feature
Navigate to Social Planner within your CRM and select the Social Listening tab.
Step 2: Select Data Source
Choose from available data sources such as hashtags, keywords, songs, or channels. The selected source will be highlighted, and you can browse through the complete list with detailed information.
Step 3: Apply Filters
Use date filters to narrow your results and examine trends for specific time periods. Trend statistics update automatically when filters are adjusted.
Best Practices
- Check trends regularly—spend 10-15 minutes daily or weekly as trends evolve quickly
- Focus on trends that align with your brand and audience—not every global trend will be relevant
- Act promptly by scheduling content immediately after identifying relevant trends
- Look for the 'New' tag next to keywords, which indicates content beginning to spike in popularity
Choosing the Right Data Source
- For current search trends: Google Trends
- For content planning insights: Pinterest Keywords
- For broad topic awareness: Wikipedia Pageviews
- For viral TikTok content: TikTok Trends
- For video and creator trends: YouTube Insights
Frequently Asked Questions
How can I narrow down broad trends?
Use the date filter to focus on trends within a specific timeframe, showing only what's relevant to your selected period.
Can I export these insights?
Currently, Social Listening is view-only within the dashboard and does not support data export.
Do I need connected social accounts?
No—Social Listening accesses public trend data from platforms like Google, Pinterest, Wikipedia, TikTok, and YouTube without requiring account connections.
Can this help with lead generation?
While not designed as a direct lead generation tool, it helps identify conversations and topics your target audience engages with, creating opportunities to join relevant discussions and create attractive content.