Using AI to Create Images for Social Posts

Create AI Images in Social Planner

Your CRM includes an AI content assistant that can generate original images from text descriptions directly within the Social Planner. This allows you to create custom visuals for your social media posts without needing design software or stock photos.

How to Generate an AI Image

Follow these steps to create an image for a new social post.

1. Start a New Post: Navigate to Marketing > Social Planner and click New Post.
2. Choose a Social Account: Select the social media account you wish to publish to.
3. Access the AI Image Tool: In the post composer, click the image upload icon. From the dropdown menu, select the option to Generate Image with AI.
4. Describe Your Image: A dialog box will open. Enter a detailed, natural language description of the image you want to create. You can then select the number of variations to generate and choose an artistic style for the image.
5. Review and Insert: The AI will generate image options based on your prompt. If you are satisfied with a result, click Continue to insert it into your social post.

Common Use Cases

AI image generation is versatile and can support various social media strategies:

• Product Promotions: Generate visuals for new launches, like "modern sneakers on an urban street art background."
• Event Marketing: Create engaging graphics for webinars or workshops.
• Brand Content: Produce consistent imagery for brand awareness, such as "a clean desk with a branded coffee mug and notebook."
• Campaign Themes: Develop a series of cohesive images for a seasonal or thematic campaign.
• Educational Posts: Turn tips or data into compelling infographic-style images.

Key Benefits

Integrating AI image creation into your social planning workflow offers several advantages:

• Streamlined Workflow: Plan your social calendar and create custom visuals all in one place, eliminating the need to switch between multiple tools.
• Unique and Custom Content: Generate original images tailored to your specific description, helping your brand stand out from generic stock photography.
• Efficiency: Quickly produce high-quality images without graphic design expertise, saving time and resources.
• Creative Flexibility: Experiment with different artistic styles and concepts to match your brand's voice and campaign goals.

Tips for Best Results

• Write clear, descriptive prompts with details about subjects, setting, mood, and composition.
• Use the style selector and variation options to explore different interpretations of your idea.
• AI is best at generating static images; it cannot create animations or videos from descriptions.
• The tool interprets your text literally; highly abstract or metaphorical descriptions may not yield the expected result.