Understand Customer Sentiment with AI-Powered Review Summaries
What Are AI-Powered Review Summaries?
AI-Powered Review Summaries automatically analyze your customer feedback to provide clear, digestible insights. For every user with at least one connected review location, this feature generates a summary card that consolidates feedback from all sources. It includes an overall sentiment assessment, common themes, and highlight tags such as "excellent service" or "delayed delivery." This tool is designed to save time, uncover trends quickly, and is particularly valuable for businesses managing multiple locations or high volumes of reviews.
Key Benefits of AI-Powered Review Summaries
Leveraging AI to interpret customer sentiment helps you make informed decisions to improve products, train staff, and strengthen your brand reputation. Key advantages include:
- Rapid Insights: Quickly understand overall customer sentiment at a glance.
- Time Savings: Skip manual review analysis and tagging processes.
- Auto-Tagged Themes: Identify recurring patterns like "helpful support" or "slow process."
- Targeted Filters: Narrow down data by source and date for precise analysis.
Where to Find AI-Powered Review Summaries
You can access AI-generated summaries in two areas of your CRM:
- Overview Tab: Look for the purple AI Summary card on the right side of the page.
- Reviews Tab: The same purple AI Summary card appears on the left side.
Highlight Tags
Each summary includes AI-generated highlight tags that capture common themes in your reviews. These tags fall into two categories:
- Sentiment Tags: Examples include "friendly team," "poor communication," or "quick resolution."
- Topic Tags: Examples include "payment process," "facility access," or "product quality."
Tags update automatically based on your selected filters.
Filtering by Location and Time
Customize your summary by applying filters to focus on specific locations, campaigns, or time periods.
- Location Filter: Select one or more pages to narrow the summary to particular branches.
- Date Filter: Set a custom date range to view reviews from a specific period.
To apply filters, click the purple AI Summary button in the upper right corner of the Reviews tab.
Refreshing the Summary
If you add new reviews or adjust filters, you can refresh the summary to reflect the latest data:
- Click the Refresh icon next to the summary title.
- The AI will regenerate the summary using current data and applied filters.
- Updated highlight tags and sentiment analysis will appear automatically.
Frequently Asked Questions
How often are summaries refreshed?
Summaries update in real time when new reviews arrive that match your filters, or when you manually refresh.
Is AI Summary the same as Reviews AI auto-replies?
No. AI Summary analyzes sentiment and themes, while Reviews AI generates automated responses to reviews.
Which review platforms are included in the summary?
The AI analyzes all connected review pages unless you filter the summary to specific sources. To see which pages are included, check the AI Summary filter settings.