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You can now efficiently segment your contacts by applying tags directly from your campaign statistics page. This feature allows you to tag contacts based on their specific interactions with your campaigns, such as opening emails or clicking links, without needing to set up complex workflows in advance.

Benefits of Tagging from Campaign Statistics

Instant Segmentation: Quickly create contact segments after a campaign has been sent, without pre-planning.
Automated Tagging: Set up rules to automatically tag new contacts who engage with the campaign in the future.
Action Logging: Maintain a clear record of manual tag actions for tracking purposes.
Multiple Tags: Apply several tags at once to create more detailed contact segments.

How to Manually Tag Contacts Based on Interaction

Follow these steps to tag contacts who have already interacted with a campaign.

Navigate to Marketing and select Email Campaigns.
Find the campaign you want to review and click the three-dot menu next to it, then choose Statistics.
On the statistics page, click Load More to see the full list of contact interactions (e.g., Opened, Clicked).
Select an interaction category, such as Opened.
From the list of contacts, select the individuals you wish to tag.
Click the Add Tags button, type the name of the tag you want to apply, and confirm.

How to Set Up Automatic Tagging for Future Interactions

You can configure the system to automatically tag any new contact who performs a specific action.

Within an interaction category on the campaign statistics page (e.g., Opened), select the option for All contacts.
Click Add Tags and enter the tag name(s).
Toggle the switch for Auto-Tag Future Interactions to the on position.

Tracking Your Tagging Actions

Manual tag additions are recorded and can be viewed in the Tags and Bulk Actions log. Contacts who are tagged automatically by the future interactions rule will not appear in this log, but the tags will be applied to them in real-time.

Limitations

The Auto-Tag Future Interactions feature is not available for invalid contacts or for lists related to order details.
Only actions performed manually are logged in the Bulk Actions tab; automatic future tagging actions are not logged there.

Frequently Asked Questions

Can I remove tags using this feature?
No. This feature is designed only for adding tags. To remove a tag, you must do so manually from the main Contacts area or the Tags settings.

What happens if I apply the same tag to a contact more than once?
The system will ignore duplicate tag applications. A contact will only have one instance of a specific tag.

Does this work with A/B test campaigns?
Yes, you can use this tagging feature with campaigns that are part of an A/B test.

How many tags can I apply at once?
You can apply multiple tags simultaneously, just as you can when managing tags from the main Contacts section.