Clone a Campaign in Ad Manager

Cloning a campaign allows you to create an exact copy of an existing campaign, including its settings, targeting, and creative elements. This feature is useful for quickly replicating successful campaigns, testing variations, or scaling your advertising efforts.

Benefits of Cloning a Campaign

Cloning campaigns offers several advantages:

  • Save Time and Effort: Avoid building new campaigns from scratch by duplicating existing ones.
  • Maintain Consistency: Ensure new campaigns retain the same structure, budget, and optimization settings as the original.
  • Scale Efficiently: Quickly expand successful campaigns to new audiences or regions with minor adjustments.
  • Simplify Testing: Create A/B test variants without manually reconfiguring each element.
  • Streamline Recurring Campaigns: Reuse proven setups for seasonal promotions or regular events.

When to Clone a Campaign

Consider cloning a campaign when:

  • Scaling a high-performing campaign to new markets or audiences.
  • Running A/B tests on different ad creatives, audiences, or locations.
  • Adapting a campaign for multiple regions or platforms.
  • Repeating seasonal or recurring promotions with similar setups.

How to Clone a Campaign

To clone a campaign:

  1. Navigate to the Ad Manager section in your CRM.
  2. Locate the campaign you want to duplicate.
  3. Click the ellipses (three dots) next to the campaign name.
  4. Select the 'Clone' option from the menu.
  5. A copy of the campaign will appear at the top of your campaign list, with "(clone)" appended to its name.

You can then edit the cloned campaign’s details, such as its name, targeting, or budget, as needed.