Competitor Analysis Report

Overview

The Competitor Analysis Report is a powerful benchmarking tool within your CRM that allows you to compare your business's online presence directly against key competitors. By analyzing listings accuracy and review performance side-by-side, this report provides clear, actionable insights to help you improve your local visibility and customer reputation.

Key Benefits

Using the Competitor Analysis Report helps you make data-driven decisions about your digital marketing strategy. The primary advantages include:

• Benchmark your business listings and review metrics against up to three competitors.
• Identify inconsistencies or missing information in your own online listings.
• Uncover opportunities to enhance your visibility where competitors are performing well.
• Track trends in local search presence and customer sentiment within your market.
• Generate fresh comparisons at any time by selecting different competitor businesses.

How to Generate a Competitor Analysis Report

The analysis builds upon data from the Marketing Audit Report. You must first generate this base report for your own business.

Step 1: Generate the Marketing Audit Report

1. Navigate to the Reporting section of your CRM.
2. Select Local Marketing Audit.
3. Click Generate Report for your business and wait for the process to complete.

Step 2: Create the Competitor Comparison

1. Within the Audit Report section, locate and select the Compare Reports tab.
2. In the provided fields, enter the names of up to three distinct competitor businesses. These should be relevant, direct competitors in your local market.
3. Click the Compare Reports button. The system will analyze the data and generate your Competitor Analysis Report.

Understanding Your Report Insights

The generated report provides detailed comparative data in two key areas:

Listings Accuracy

This section highlights the completeness and correctness of your business information across various online directories compared to your competitors. It helps you identify where your listings may be missing, inconsistent, or contain errors, allowing you to take steps to ensure your business is accurately represented everywhere customers might look.

Reviews Performance

Here, you can compare key reputation metrics. The report displays data on review volume, average star ratings, and overall sentiment. This direct comparison lets you gauge how your business's reputation stacks up in the market and identifies areas where you might focus efforts to improve customer perception and gather more positive feedback.

Frequently Asked Questions

Do I need the Marketing Audit Report first?

Yes. The Competitor Analysis Report relies on the data from your own Marketing Audit Report as a baseline for comparison. You must generate the audit report for your business before you can run a competitor analysis.

Which businesses can I add for comparison?

You can input the names of any relevant businesses that operate in your same market. For the most useful insights, choose distinct, direct competitors.

Can I change the competitors later?

Absolutely. You can return to the Compare Reports tab at any time, enter new competitor names, and generate a fresh analysis.

How long does report generation take?

The report typically processes within a few minutes after you click Compare Reports, though this can vary based on data availability.

Can I export the report?

Direct export functionality is not currently available. However, you can share insights internally within the CRM platform or take screenshots of the report for external use.