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Using the Footer Element in the Email Builder

The Footer Element is a dedicated section in the Email Builder designed for the bottom of your email template. It provides a structured space for essential information like your company's contact details, an unsubscribe link, and legal disclaimers. You can customize its appearance to maintain a consistent and professional look across all your email communications.

Key Benefits

Using the Footer Element offers several advantages for your email campaigns:

  • Builds trust and reinforces your brand identity.
  • Ensures compliance with email marketing regulations by easily including required links.
  • Offers full customization of layout, colors, and fonts.
  • Promotes consistency when used across multiple email templates.

Follow these steps to add and configure a footer in your email template.

Adding the Element

First, go to Marketing → Emails → Templates from your dashboard. Open an existing template or create a new one. Inside the Email Builder, click the Add Elements (+) icon in the left sidebar. Find the Footer Element in the list and drag it to the bottom of your email layout.

Click on the Footer Element you've placed to open the editing options. In the Edit tab, you can:

  • Edit Text Content: Add your business name, address, or any other text.
  • Add Links: Insert important links like an unsubscribe link or a link to your privacy policy.
  • Customize Colors: Adjust the background color and text color to match your brand.
  • Adjust Spacing: Use padding and margin settings to create a balanced layout.

Optionally, you can use the Visibility tab to configure device-specific display settings. Always preview your email on different screen sizes to ensure the footer appears correctly.

Frequently Asked Questions

It is recommended to include your business name, physical address, contact information, an unsubscribe link, and a copyright notice to meet standard practices and legal requirements.

Use the customization options for background color, font, and spacing to make the footer visually cohesive with the rest of your email template.

To delete a footer, select the Footer Element and click the delete (trash can) icon. You can then drag a new Footer Element into place if needed.

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