Understanding the Email Statistics Summary Page

What is the Email Statistics Summary Page?

The Email Statistics Summary Page provides a comprehensive overview of your email campaign's performance after it has been sent. It displays key metrics such as delivery, open, and engagement rates, allowing you to quickly assess how recipients interacted with your email. This page helps you evaluate the effectiveness of your campaign and make data-driven decisions for future emails.

How to Access the Summary Page

To view the Summary Page for a sent email campaign:

1. Navigate to Marketing → Emails from your CRM dashboard.
2. Go to the Campaigns tab.
3. Locate the sent email campaign you want to analyze.
4. Click the three-dot menu (⋮) next to the campaign name.
5. Select Statistics.
6. In the side panel that appears, click Load More Statistics.
7. On the full statistics page, select the Summary tab at the top.

Understanding Summary Metrics

Delivered

The percentage of emails successfully delivered to recipients' inboxes out of all emails sent. A high delivery rate (typically 90% or higher) indicates a good sender reputation and clean contact lists.

Opened

The percentage of recipients who opened your email at least once. This metric helps you gauge the effectiveness of your subject line and sender name in capturing attention.

Clicked

The percentage of recipients who clicked at least one link in your email. A higher click rate suggests strong engagement and effective content or call-to-action placement.

Conversion

The percentage of recipients who completed a desired action (such as a purchase, booking, or signup) after clicking through your email. This metric is useful for evaluating campaign ROI and goal achievement if conversion tracking is enabled.

Soft Bounced

Emails that were temporarily undeliverable due to issues like a full inbox or temporary server problem. These may be delivered successfully if retried later.

Hard Bounced

Emails that failed permanently, often due to invalid addresses or blocked domains. It's recommended to keep hard bounce rates below 2% by regularly cleaning your contact list.

Unsubscribed

The percentage of recipients who opted out using your unsubscribe link. A small unsubscribe rate (under 1%) is normal, but higher numbers may indicate irrelevant content or excessive sending frequency.

Skipped

Emails that were ready to send but skipped due to internal issues, contact filters, or other exclusions.

Spam

The percentage of emails reported as spam by recipients. To maintain a healthy sending reputation, avoid spam-triggering keywords and ensure your content is relevant to your audience.

Engagement Analysis Chart

Below the summary metrics, the Engagement Analysis chart visually displays key performance trends over time. The chart includes lines for Delivered (green), Opened (blue), and Clicked (orange) metrics. You can view engagement activity across selected date ranges to identify when most interactions occurred. Peaks in the chart often indicate the best-performing send days or hours for your audience.

Conversion Summary and Analysis

If your campaign includes e-commerce or goal-tracking setup, this section displays:

• Revenue: Total income generated from the email.
• RPR (Revenue per Recipient): Average revenue earned per recipient.
• Conversion Analysis Chart: Tracks the number of orders or conversions over time.

Note: If revenue tracking isn't set up, these fields will display as $0.

Details Tab Overview

The Details section provides individual contact-level engagement data with the following tabs:

• Delivered: All recipients who successfully received the email.
• Opened: Contacts who opened the email.
• Clicked: Recipients who clicked at least one link.
• Ordered: Contacts who made a purchase (if conversion tracking is enabled).
• Replied: Recipients who responded directly to the email.
• Hard Bounced / Soft Bounced: Contacts whose emails couldn't be delivered.
• Complained: Contacts who marked the email as spam.
• Unsubscribed: Contacts who opted out.
• Skipped: Contacts who weren't sent the email due to filters or exclusions.
• Failed: Emails that encountered sending errors.

Each column includes the contact's full name, email address, status, and last updated timestamp. You can export this data as a CSV file for deeper analysis.

Frequently Asked Questions

Why don't I see any statistics for my campaign?

Make sure your email has been sent and delivered successfully. Drafts or scheduled campaigns won't show data until they're sent.

Can I download or export these reports?

Yes, you can export data (such as Delivered, Opened, Clicked, etc.) directly from the Details section as a CSV file for deeper analysis or record-keeping.

Can I see who specifically opened or clicked my email?

Yes. In the Details section, open the corresponding tab (Opened, Clicked, Unsubscribed, etc.) to view contact-level engagement data.