Webinar Video Analytics

What is Webinar Video Analytics?

Webinar Video Analytics is a reporting feature within your CRM that provides detailed insights into attendee behavior across live, on-demand, and recurring webinars. It transforms viewer activity data into visual dashboards, helping you identify engagement patterns, drop-off points, and opportunities to improve conversion rates.

Key Benefits of Webinar Video Analytics

• Identify precise moments when viewers lose interest or disengage
• Compare registration numbers with actual attendance to measure campaign effectiveness
• Track repeat attendees across webinar series to identify loyal audiences
• Optimize scheduling based on performance trends for days and times
• Share comprehensive visual reports with team members or clients

On-Demand Webinar Analytics

For pre-recorded webinars available anytime, these dashboards include:

• Total Views: Number of times the webinar has been played
• Average Watch Time: Mean duration viewers spend watching
• Engagement Events: Play, pause, and completion rates
• Drop-off Analysis: Timestamp where most viewers exit and the percentage who leave at that point

These metrics help determine if your evergreen content remains effective and where to place stronger calls-to-action.

Live Webinar Analytics

Focused on scheduled broadcasts with real-time attendance tracking:

• Registrations vs. Attendees: Immediate visibility into no-show rates
• Peak Live Viewers: Highest number of concurrent viewers during the broadcast
• Engagement Spikes: Play, pause, and chat activity mapped to the webinar timeline

Use this data to improve reminder workflows and optimize interaction points.

Recurring Webinar Analytics

Aggregates data across multiple sessions in a series:

• Series Overview: Registration numbers, attendance rates, repeat attendees, average conversion percentages, and session counts
• Trend Graphs: Registration and attendance patterns across sessions to identify momentum or declining interest

This overview helps determine optimal frequency and topics for ongoing webinar programs.

How To Set Up Webinar Video Analytics

Setting up analytics requires minimal configuration but proper setup ensures accurate data collection:

1. Create or import your webinar (live, on-demand, or recurring) under Sites → Webinars
2. Publish registration pages and ensure forms connect to your CRM contacts to link viewer activity with contact records
3. Launch your webinar session - the system automatically records all viewer interactions
4. Access analytics through Sites → Analytics → Webinars
5. Select the appropriate tab (On-Demand, Live, or Recurring) and set your date range using the filter in the upper-right corner
6. Hover over graph points to view specific counts and percentages
7. Use Quick Filters to analyze data by device, location, or other criteria without modifying the main dashboard

Frequently Asked Questions

Do I need to add tracking code to use Webinar Video Analytics?

No. Tracking is built into the CRM's webinar functionality and activates automatically when you publish your webinar.

How soon after a webinar ends are metrics available?

Live webinar data appears in near-real time, with final metrics fully processed within 10-15 minutes after the session concludes.

Can I segment analytics by device type or traffic source?

Yes. Use the Quick Filter option at the top of the dashboard to view data by device, UTM source, or custom fields.

What qualifies as a "Repeat Attendee" in a series?

Any contact who attends two or more sessions within the same recurring webinar series during your selected date range.

Will analytics track viewers who watch the same on-demand webinar multiple times?

Yes. Each playback increases Total Views, while Unique Viewers counts each contact only once.

Can I export webinar analytics?

Yes. Click the three-dot menu in the top-right corner of any widget or table and select CSV or PDF export options.

How can I trigger automations based on watch percentage?

Use the Video Tracking workflow trigger and set your desired percentage threshold (e.g., 50% watched).

Do recurring webinar graphs update automatically when I add new sessions?

Yes. The Series Overview and Trend Graphs refresh automatically as new session data becomes available.