How to Convert a Marketing Template to a Utility Template
Converting a Marketing Template to a Utility Template
To repurpose an existing Marketing template for Utility use, you must revise and resubmit it through the Template Rewriter feature. This process is required because direct category changes are not permitted.
Steps to Convert Your Template
Navigate to your WhatsApp template management area within the CRM. Locate the approved Marketing template you wish to convert. Select the option to rewrite the template. Revise the content to ensure it aligns with the guidelines for Utility templates. Submit the revised template for approval under the Utility category.
Please note: If the template is not approved, you will need to manually adjust the content and resubmit it.
Frequently Asked Questions
Can I directly change a template's category from Marketing to Utility?
No. The messaging platform does not allow direct category changes. You must use the Template Rewriter to create a revised version and submit it for approval under the new category.
Can I use the same template name for the Utility version?
If the original template name is already approved for Marketing, you will need to choose a different name for the revised Utility template.
How long does approval take for the rewritten template?
Approval typically takes between 24 and 48 hours, though it may be faster if the content clearly complies with all platform policies.
What should I do if the template is rejected again?
Review the specific rejection reason provided in your WhatsApp template dashboard. Refine the content based on the feedback and resubmit the template.
Are there cost or delivery differences for Utility templates?
Yes. Utility templates sent within a 24-hour customer service window are often free of charge. They are also not subject to the same user opt-out restrictions that apply to Marketing messages.