Configuring General Business Information in Your CRM

The General Information section is the cornerstone of your business profile within the CRM. It defines your brand identity and core details that populate features across the entire platform, from automated emails to client-facing links. Ensuring this information is accurate and up-to-date is essential for maintaining a consistent and professional brand experience.

Accessing and Saving General Information

You can find the General Information settings within your CRM's Business Profile settings. After making any changes to the fields described below, you must click the Update Information button to save your changes. It's a good practice to verify the new information appears correctly in a few areas of the CRM afterward, such as in a calendar link or an email template.

Location ID

Your account is assigned a unique Location ID. This identifier is primarily used for support purposes. If you need to contact support, you may be asked to provide this ID to help quickly identify your specific account.

Brand Identity Details

Upload your company logo here. This logo will visually represent this account in your agency dashboard and can be used in various CRM features like invoices, email signatures, and as a dynamic field in messages.

Friendly Business Name

This is the common name for your business. It will be used as the dynamic field {{location.name}} in messaging, workflows, and other areas of the CRM.

Enter the official, registered name of your business exactly as it appears on legal documents like licenses or tax registrations. This name may be used for compliance-related purposes.

Contact Information

Business Email

Provide the primary email address for this business. This address will populate the {{location.email}} dynamic field for use in messages, emails, and workflows.

Business Phone

Enter the main phone number for this business. This number will populate the {{location.phone}} dynamic field. If you want this number to also be used for making and receiving calls and texts within the CRM, you must first configure your phone number in the phone system settings and then enter that same number here.

Online Presence

Branded Domain

A branded domain is a custom web address you can connect to your CRM account. Once configured, this domain becomes the base URL for important client-facing assets like booking calendars, online forms, surveys, and trigger links, helping you maintain a fully branded experience.

Business Website

Enter the main website URL for your business. This address will populate the {{location.website}} dynamic field for use in messages, emails, and workflows.

Business Configuration

Business Niche

Select your primary industry or market focus from the provided dropdown list. This helps categorize your account. If your business spans multiple niches, choose the one that best represents your core offering.

Business Currency

Set the default currency for all payment processing within this account, such as for invoices and checkout pages. If you do not select a currency, the system will default to the currency associated with your business's physical address.

API Key

Your account has a unique API Key. This key allows you to securely connect your CRM data with other software applications, like Zapier, to automate tasks and share information. You will need this key when setting up such external integrations.