Listings Analytics Dashboard
What is the Listings Analytics Dashboard?
The Listings Analytics Dashboard is a central hub within your CRM for monitoring the performance of your business listings across various online directories. It provides a unified view of your local search presence, combining data on visibility and customer engagement to help you make strategic decisions for improvement.
Key Benefits
Using this dashboard offers several advantages for managing your online listings:
- Centralized Data: View all your listing performance metrics from a single location, eliminating the need to log into multiple directory sites.
- Visibility Tracking: Monitor how frequently your business appears in search results.
- Actionable Engagement Insights: Understand how potential customers interact with your listings through actions like clicks, calls, and requests for directions.
- Trend Analysis: Spot patterns over days, weeks, or months to assess the impact of your marketing activities.
- Informed Optimization: Use real-time data to refine your listings and boost their effectiveness.
Important Note: The Listings Analytics feature is currently only available for listings managed through the Yext engine. Analytics for listings using the Uberall engine are not supported at this time.
Key Metrics and Features
The dashboard presents several key performance indicators to help you evaluate your listings.
Total Listings Impressions
This metric shows the total number of times your business listings were displayed in search results, giving you a clear picture of your overall online visibility.
Total Listings Actions
This measures the total user interactions with your listings, which typically include:
- Clicks on your listing
- Phone calls initiated
- Requests for directions
Profile Views
This number indicates how many users viewed the full details of your business profile, showing a deeper level of interest.
Device Usage Over Time
This feature breaks down the devices (such as mobile, desktop, or tablet) that customers use to find your listings, helping you ensure your information is optimized for the most common platforms.
Platform Insights
This section allows you to analyze performance by individual directory platform, helping you identify which sites are driving the most engagement and which may need more attention.
How to Access the Dashboard
To open the Listings Analytics Dashboard:
- Go to the main navigation menu on the left side of your CRM.
- Select Listings.
- Click on the Analytics tab.
- Use the date filter at the top to select the timeframe you wish to analyze. The dashboard will update automatically to show data for the selected period.
How to Use the Dashboard Effectively
Identify Trends
Use the date filter to compare performance across different time periods. Look for growth patterns, seasonal fluctuations, or unexpected drops in activity to understand what influences your visibility.
Measure Engagement
Pay close attention to the Total Listings Actions and Profile Views metrics. High numbers here indicate that users are not just seeing your listing but are taking the next step to learn more or contact you.
Optimize Your Strategy
Use the platform insights to guide your efforts. Invest more time in updating and promoting listings on high-performing directories, and work to improve the quality of listings on platforms with lower engagement.
Monitor Device Behavior
If the data shows a majority of users are on mobile devices, ensure your listings are mobile-friendly. This includes having concise business information and easy-to-use features like click-to-call buttons.