Understanding the Grades in Your Marketing Audit Report

Overall Score Calculation

Your overall Marketing Audit Report score is an average of five equally weighted sections: Business Information (20%), Reviews (20%), SEO (20%), Website Performance (20%), and Listings (20%).

Color Scheme

Scores are visually represented using the following color scheme:

• Dark Red (Worse): 0-20%
• Red (Bad): 21-40%
• Orange (Average): 41-60%
• Green (Better): 61-80%
• Dark Green (Exceptional): 81-100%

Business Information Section

This section is divided into several sub-categories with specific weightings:

• GBP Claim Status: 20%
• Review Reply Percentage: 20%
• WordPress or CRM Website: 20%
• Text Enabled Business Number: 15%
• Chat Widget: 15%
• Operational Hours: 5%
• Business Photos: 5%

The Review Reply Percentage is scored as follows:

• Worse (0-10%): 0%
• Bad (11-49%): 10%
• Average (50-89%): 15%
• Good (90-100%): 20%

Reviews Section

This section measures customer sentiment and reputation strength. Reviews are evaluated using these sources:

• Google Reviews: 75%
• Facebook Reviews: 25%

A perfect star rating does not always result in a perfect Reviews score if the total number of reviews is very low. This ensures the score reflects business credibility accurately. If your report does not show the latest review analysis, refresh it to load current results.

Listings Section

This score evaluates the accuracy and impact of your business listings across the internet. It considers:

• Listing Accuracy: How consistent and up-to-date your business information is across platforms.
• Source Importance: The influence of each listing site, with priority given to major platforms.
• Overall Visibility: The breadth of your online presence across relevant directories.

A higher grade indicates a strong, consistent online presence, improving discoverability and credibility.

Website Performance Section

This section includes several metrics with the following weightings:

• Page Speed Mobile: 25%
• Page Speed Desktop: 25%
• Overall SEO: 30%
• Interactivity: 10%
• Large Content: 10%

SEO Section

This section consists of 9 Heat Map points with varying weightings:

• Central Heat Map Point: 20%
• Rank 1: 20%
• Rank 2: 10%
• Rank 3: 5%
• Outer Heat Map Points (8 points): 10% each
• Rank 1: 10%
• Rank 2: 5%
• Rank 3: 3%