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What Are the Food & Healthcare Listings Add-Ons?

The Food & Healthcare Listings Add-Ons are specialized upgrades for the CRM's standard Listings feature. They transform a basic business listing into a detailed, industry-specific profile. When enabled for a qualifying restaurant or healthcare business, the listing type changes to Food or Healthcare (either Facility or Professional), unlocking tailored fields, specialized management tools, and distribution to publishers that focus on your industry.

In essence, these add-ons:

Convert an eligible standard listing into a Food or Healthcare entity.
Reveal industry-specific fields and controls, such as menus or provider credentials.
Distribute the enhanced profile data to relevant publisher networks to increase visibility.

Note: This transformation is a deliberate change designed around industry requirements. Be sure to confirm the correct business category before upgrading.

Key Benefits of the Add-Ons

Understanding the advantages of these add-ons helps you determine the right time to implement them. The primary benefits focus on increasing visibility, relevance, and operational control for businesses in the food and healthcare sectors.

Targeted Publisher Reach: Gain access to industry-specific networks like OpenTable, MenuPix, WebMD, and Vitals for more relevant exposure.
Industry-Specific Fields: Unlock detailed attributes such as dress code, meals served, NPI numbers, and accepted insurance to make your listing more informative.
Menu Management (Food): Create and manage multiple menus with organized sections and rich details for each item.
Enhanced Provider Profiles (Healthcare): Add comprehensive information like credentials, conditions treated, and insurance details to aid patient decisions.
General Enhancements: Utilize fields for Payment Options and a Featured Message, which are available for all entity types.
Streamlined Upgrade Process: Eligible businesses are guided through a simple upgrade flow.
Potential for Improved Performance: Richer data and targeted distribution can lead to better online discovery and customer engagement.

For restaurants, having an up-to-date and well-organized menu is crucial for attracting customers. The menu management tools allow you to create structured, detailed menus that can be easily indexed by publishers.

Capabilities

Add multiple menus for a single location, such as Lunch, Dinner, or Happy Hour menus.
Organize items into logical sections like Appetizers, Main Courses, and Desserts.
For each menu item, you can include the name, price, description, calorie count, allergen information, spice level, and a photo.

Best Practices

Keep all pricing and availability information current. Archive menus that are seasonal or no longer available.
Write clear, concise descriptions and use standardized notations for allergens and spice levels.
Use high-quality images with consistent dimensions for a professional appearance.

New Fields for Food Entities

Adding specific fields helps potential diners understand your venue quickly and improves how your listing is categorized by publishers.

Attire: Specify the typical dress code, such as Casual, Business Casual, or Formal.
Accepts Reservations: Indicate if you accept reservations (Yes/No) and link to any reservation platforms you use.
Meals Served: Select the dining services you offer, like Breakfast, Brunch, Lunch, Dinner, or Late Night.
Payment Options: List the payment methods you accept.
Featured Message: Highlight a limited-time offer, special event, or important service note.

Extended Schema for Healthcare Entities

For healthcare providers, detailed and trustworthy information is essential for patients making decisions. The extended schema allows you to add comprehensive provider and facility details.

Provider Fields (Healthcare Professional)

NPI Number, First and Last Name, Office or Practice Name
Professional Headshot and Biography
Status on Accepting New Patients, Insurance Accepted
Education, Training, Degrees, Conditions Treated
Admitting Hospitals (if applicable)

Facility Fields (Healthcare Facility)

Facility Name, Departments or Services Offered
Status on Accepting New Patients, Insurance Accepted
Operating Hours, Contact Information, and Location Details

Note: The available fields differ between Facilities and Professionals. Filling out as many fields as possible improves the quality of your listing on healthcare publisher sites.

General-Purpose Fields for All Entities

Some enhanced fields are useful for every type of business, regardless of industry.

Payment Options: Communicate accepted payment methods to streamline the customer experience.
Featured Message: Use this space to promote current offers, announce temporary closures, or share other timely information.

How to Set Up the Listings Add-Ons

Before You Begin

Access: You need permission to create or edit Listings for the sub-account.

Data Preparation (Recommended):

For Food Businesses: Gather current menus with names, sections, and items. Have prices, calorie counts, allergen info, spice levels, and 1-3 photos for popular items ready.
For Healthcare Businesses: Collect provider or facility details, including NPI numbers (for US professionals), accepted insurance, whether new patients are being accepted, education, training, and conditions treated. Have headshots available.
For All Businesses: Prepare your list of Payment Options and a short Featured Message for promotions or notices. Use clear, well-lit images with consistent proportions; avoid graphics with heavy text.

Step 1: Create or Edit a Listing

Navigate to your sub-account. From the sidebar, select Reputation. Click on Listings to create a new one, or choose an existing listing and click Edit. Ensure the business information is accurate before proceeding.

Using the Food & Healthcare Listings Add-Ons