Email AI (Beta 2.0) — Create On-Brand Emails Faster

Email AI is a guided, brand-aware experience within the Email Marketing builder that helps you plan, draft, and design emails quickly. It uses your Brand Board for fonts and colors, recommends layouts, and allows you to refine content conversationally, enabling you to launch emails faster with more control and less rework.

Key Benefits

These improvements focus on speed-to-market, brand consistency, and safer iteration while keeping you in control of copy and layout.

• Speed to First Draft: Generate complete, structured emails in minutes.
• On-brand By Default: Brand Board colors and typography apply automatically to every generation.
• Guided Prompting: Assist Mode helps you craft better prompts with fewer retries.
• Reference-Based Generation: Recreate an email you like from a URL or image, then adapt it to your brand.
• Smarter Layouts: Improved models produce cleaner sections, CTAs, and responsive structure.
• Conversational Editing: Ask AI to rewrite, shorten, translate, or add sections using plain language.
• Version Safety: Undo/redo and version history capture every generation for easy rollback.
• Less Manual Execution: Spend more time on strategy—not formatting.

Limits & Known Behaviors (Beta)

This feature is currently in Labs. To enable it, go to Settings → Labs and toggle Email AI (Beta 2.0) on for the desired sub-accounts.

• Reference Fidelity: Complex custom code, tracking pixels, or scripts from the reference won't carry over. AI recreates an editable layout instead.
• Assets: Replace any sample images with licensed assets and confirm link targets after generation.
• Brand Board Changes: Updating your default Brand Board affects future generations only. Previously generated drafts remain unchanged unless edited.

Tip: For pixel-perfect vendor HTML or advanced custom code, import it into the Code Editor first. Then use Email AI in the visual builder to create new branded variations.

How To Set Up and Use Email AI

Follow these steps to enable access, prepare your brand styles, and generate your first on-brand draft.

Prerequisites

• Email Marketing access—an account with Email Marketing enabled.
• Brand Board (recommended)—a configured Brand Board for best styling results.
• Labs permissions—appropriate role permissions to enable Labs features (if required in your account).

Setup Guide

Create with Email AI: From blank prompt to on-brand draft in a few clicks.

1. Open Email Marketing Templates: Navigate to Email Marketing → Emails, then click the Templates tab.
2. Launch Email AI: Click Build with AI. Alternatively, open an existing campaign or template and select the AI option in edit mode.
3. Enable Assist Mode and confirm your Brand Board: Click Assist Mode and verify the correct Brand Board is selected so generated emails use your colors and typography.
4. Choose a starting method: Pick one of two approaches:
   • From a Reference: upload a file or image to recreate a layout you already like.
   • From a Prompt: describe your audience, goal, offer, tone, and desired sections.
5. Generate and iterate conversationally: After the draft is generated, refine it using plain-language commands: Rewrite, Shorten, Translate, Add Section, or Change Theme.
6. Preview and finalize: Preview all links, images, and compliance content. Make any final manual edits directly in the builder.
7. Review version history and save: Open Version History from the Kebab Menu to compare and restore earlier generations. When ready, click Save Template to schedule or send in your campaign flow.

You're All Set: Your email is ready to schedule or send. Return to Version History any time to restore a previous generation.

Frequently Asked Questions

Q: Is Email AI available to all users or only specific roles?
Availability is managed via Labs by admins. If you don't see Email AI, ask an Agency Admin to enable the Email AI (Beta 2.0) toggle for your sub-account under Settings → Labs.

Q: What types of references work best for "Start from a reference"?
Public preview URLs and clear full-page screenshots (PNG/JPG) yield the best structure. Avoid partial crops or pages with heavy custom scripting.

Q: Will Email AI copy exact HTML/CSS from a referenced email?
No. It recreates an editable layout aligned to your brand. For pixel-perfect reproduction, use the Code Editor import workflow instead.

Q: How does the Brand Board influence the generated email?
Brand colors, typography, and common style tokens apply to headings, body text, buttons, and links. You can override styles in the editor or via AI commands at any time.

Q: Can I translate emails with Email AI?
Yes. Use conversational commands like "Translate to Spanish." Always have a native speaker review translations for nuance before sending.

Q: Where can I access previous versions of a generated email?
Open Version History from the Kebab Menu in the Email Editor to review, compare, and restore earlier generations.

Q: Does changing my default Brand Board restyle existing emails?
No. Brand Board changes affect new generations only. Edit existing templates manually if you want updated branding applied.

Q: What's the difference between Email AI and AI in Workflows?
Email AI lives in Email Marketing → Templates/Editor and is designed for creating and designing full email messages. Workflow AI generates copy inside automation steps (Send Email action) and operates in a different context with different capabilities.