Manually Adding DNS Records for Dedicated Sending Domains
Adding DNS Records for Your Dedicated Sending Domain
To ensure proper email authentication for your dedicated sending domain, you must manually add specific DNS records through your domain hosting provider. Your CRM platform generates the required values—your task is to copy them into your DNS management interface. This guide explains the process and provides links to common provider instructions.
Required DNS Records
After adding your domain in the CRM, you'll see a screen displaying the exact DNS records needed for authentication. Each record includes:
- Type (e.g., TXT, MX, CNAME)
- Name/Host (the subdomain prefix)
- Value (the authentication string)
Copy these values precisely into your DNS provider's dashboard. Important: When entering the Name/Host field, include only the prefix (e.g., for replies.yourdomain.com, enter replies). Most providers automatically append your root domain.
DNS Provider Guides
Select your provider below for official documentation on adding DNS records:
- GoDaddy
- AWS Route 53
- Google Domains
- Cloudflare
- HostGator
- Bluehost
- Hover
- Hostinger
- Namecheap
- InMotion Hosting
- Squarespace
- Hostwinds
If your provider isn't listed, search their help center for "add DNS records"—the process is similar across most registrars.
Frequently Asked Questions
How many DNS records do I need to add?
You must add five records: two TXT records (for SPF and DKIM), two MX records, and one CNAME record. All values appear on your CRM's DNS records screen after domain setup.
How long does DNS propagation take?
Propagation times vary. Some providers update within minutes; others may take up to 48 hours. If verification fails immediately after adding records, wait 15–30 minutes and retry before troubleshooting.
Should I include my root domain in the Name field?
No. Enter only the prefix shown in your CRM. Including the full domain may create an invalid doubled hostname (e.g., replies.yourdomain.com.yourdomain.com).
What if I don't have DNS access?
Contact your domain manager (e.g., web developer, IT team, or registrar). Share the DNS values from your CRM and request they add the records.
Some records still show verification failure—what now?
First, verify each record's Type, Name, and Value match your CRM's values exactly (check for extra spaces or incorrect names). Wait a few minutes and re-verify. If issues persist after 24 hours, confirm the records saved correctly in your DNS dashboard or contact support.
Will these records affect my existing email?
If using a subdomain (e.g., replies.yourdomain.com), MX records won't interfere with your main domain's email. If using your main domain and it already has email services (e.g., Google Workspace), adding MX records may cause conflicts—use a subdomain instead.