Brand Kit: Using the CRM Logo and Brand Assets

About the CRM Brand Kit

The CRM Brand Kit provides a complete set of guidelines and downloadable materials to help partners, agencies, and team members maintain a consistent and professional brand identity across all communications.

Key Resources Included

• Logos: Officially approved versions of the CRM logo in brand colors, along with specific usage rules and clear-space requirements.
• Color Palette: The official primary brand colors and supporting tints, including guidance on color balance principles.
• Typography: Guidelines for using the brand's official typeface, including font hierarchy and weight specifications.
• Voice & Tone: Direction on maintaining a confident, helpful, and human writing style, plus formatting best practices.
• Digital Assets: Downloadable resources such as Zoom backgrounds and social media cover images.
• Quick Reference: A practical "Do's and Don'ts" section covering logo placement, color accessibility, writing style, and mascot usage.

For complete guidelines, specific color codes, and to download the full style guide and assets, please visit the official CRM Brand Kit page.