Customizing Review Widgets

What Are Review Widgets?

Review widgets allow you to display authentic customer reviews directly on your website, helping build trust and social proof. They aggregate feedback from platforms like Google and Facebook into a single, branded display that updates automatically with new reviews. You can customize the layout, style, and content to align with your site's design.

Key Benefits of Review Widgets

Incorporating a review widget offers strategic advantages:

  • Social Proof: Builds credibility and boosts conversion rates.
  • Review Aggregation & Filtering: Combine reviews from multiple sources and filter by platform or rating.
  • Brand Consistency: Customize fonts, colors, and layout to match your branding.
  • Automated Updates: New reviews are added automatically without manual effort.
  • Templates: Use pre-built templates for quick, professional setups.
  • Simple Integration: Embed easily into any webpage without coding.
  • AI Summary: Generate instant sentiment summaries to highlight overall feedback.

How to Access and Use the Review Widget Builder

Step 1: Navigate to the Widgets Tab

From your sub-account dashboard, select Reputation in the left-hand menu, then click the Widgets tab in the top navigation.

Step 2: Select or Create a New Widget

Click + Create Widget to start a new widget, or choose an existing one and click Edit Widget in the bottom right corner. Pre-built templates are available for instant professional layouts.

Step 3: Configure Your Widget Settings

The builder includes tabs for customizing structure, content, appearance, and behavior:

  • Layout Tab: Set widget type, review sources, summary options, rating filters, and “Powered by” visibility.
  • Content Tab: Manage the widget heading, description, and header elements.
  • Appearance Tab: Choose themes, apply brand fonts, and configure colors.
  • Settings Tab: Enable or disable review display elements and generate embed code.

Step 4: Save and Embed the Widget

After making changes, click Save in the lower right corner. To add to a CRM site or funnel, drag the Reviews element onto the page. For code embedding, click the Code icon, copy the code, and paste it into a custom HTML block.

Customizing Review Widgets

Layout Tab: Configuring Widget Structure

Define the foundational setup:

  • Summary Type: Choose AI-generated sentiment overview (Short, Detailed, or Action-Oriented) and toggle it on/off.
  • Summary Position: Set to Top for always at the top, or inline with reviews.
  • Review Source: Select platforms to pull reviews from.
  • Widget Type: Pick display format (List, Grid, Masonry, Carousel, Slider, Flash, or Legacy).
  • Max Number of Reviews: Set the total reviews to show.
  • Minimum Ratings: Filter reviews by star rating threshold.
  • Powered by: Show or hide the attribution message.

Content Tab: Editing Widget Header and Description

Customize introductory elements:

  • Title (Toggle): Enable or disable a custom title at the top.
  • Heading: Define the text for the widget heading (e.g., “What Our Customers Say”).
  • Description: Add supporting text below the heading.
  • Header (Toggle): Control visibility of the header section.