How to Create a Fixed Countdown Timer

What Is a Countdown Timer?

A countdown timer is a dynamic element that displays the time remaining until a specific date or event. It helps create a sense of urgency and encourages visitors to take action—whether it’s signing up, purchasing, or registering before a deadline.

Where to Use Countdown Timers

Countdown timers can be placed in a variety of locations to maximize engagement:

  • Product Launches: Build excitement by showing when a new product will be available.
  • Event Registrations: Remind users of upcoming deadlines or event start times.
  • Limited-Time Sales: Highlight how much time remains to take advantage of a promotion.
  • Sign-Up Campaigns: Emphasize registration cutoffs to drive timely submissions.

How to Create a Fixed Countdown Timer

Step 1: Access the Marketing Section

Go to the Marketing area in your CRM and select Countdown Timer.

Step 2: Create a New Timer

Click the New button to begin setting up your timer.

Step 3: Pick a Template

Choose a design template from the available options and proceed by clicking Continue with this template.

Step 4: Select Timer Type

Choose Fixed as the timer type.

Step 5: Set Timer Details

Enter the end date and time, select a time zone, and optionally enable Adapt to Contact Time Zone to show localized deadlines.

Specify an Active Link for users to visit while the timer is running and an Expired Link for after the timer ends.

Step 7: Customize the Appearance

Use the Styling options to adjust colors, fonts, time format, and add an optional expiry image.

Step 8: Name Your Timer

Click at the top of the page to give your timer a clear, recognizable name.

Step 9: Save and Activate

Click Save to finalize your settings and make the timer active.

For more on using timers in your marketing, see articles on embedding timers in emails, websites, and funnels.