Identity Verification for Phone Number Purchases (US/CA/PR/IL)

About Identity Verification

To maintain platform compliance and reduce spam, our CRM requires identity verification when purchasing phone numbers with country codes +1 (United States, Canada, Puerto Rico) and +972 (Israel). This process uses a third-party service called Persona to confirm the identity of the user within a sub-account. This is a one-time requirement per sub-account.

Once a sub-account has been successfully verified, it will not be prompted again for future purchases of +1 or +972 numbers. This verification status also streamlines other related processes such as A2P 10DLC registration, Toll-Free verification, CNAM setup, and SHAKEN/STIR authentication.

When Verification is Required

You will be required to complete the Persona identity verification if all of the following conditions are met:

• You are purchasing a phone number with a +1 or +972 country code.
• The sub-account uses the CRM's built-in phone system.
• The sub-account has not previously completed a successful Persona verification.

How to Complete the Verification

The verification process is initiated automatically when you attempt to purchase a qualifying phone number for the first time in an unverified sub-account.

1. Log in to the sub-account and navigate to Settings.
2. Go to Phone System and click + Add Number.
3. Select a +1 or +972 number and click Proceed to Buy.
4. If verification is required, a modal window from Persona will appear.
5. Follow the on-screen instructions to upload a valid, government-issued photo ID (such as a passport or driver's license).
6. You will then be prompted to complete a live selfie verification using your device's camera.

Once you successfully complete these steps, the sub-account is marked as verified for all future purchases and related actions.

Frequently Asked Questions

Does the selfie verification have to be done on the customer's own computer?

Yes, the actual person who owns or controls the sub-account must personally complete the selfie and ID capture. However, they can use any device with a camera, such as a desktop computer or a mobile phone, as long as they can access the Persona verification flow for that sub-account.

After completing Persona, is A2P 10DLC registration still needed?

Yes. Persona identity verification is a separate requirement. You must still complete the A2P 10DLC brand and campaign registration process separately to send compliant SMS messages from US long-code numbers.

Do I need to verify my identity for every phone number purchase?

No. The verification is typically a one-time process for each sub-account. Once verified, you can purchase additional +1 or +972 numbers, including adding them to number pools, without repeating the verification.

Is there a cost for the verification?

There is no additional fee to complete the Persona verification itself. Standard fees for purchasing and using phone numbers still apply.

If we use number pools with auto-purchase, do we need to verify again?

No. After the sub-account is verified, both manual purchases for the number pool and automatic pool replenishment will proceed without requiring another verification.

I started a purchase but don't see the verification prompt. What should I do?

Try refreshing the page and attempting the purchase again. Occasionally, the verification interface may not load correctly. If the problem continues, please contact Support for assistance.