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What is Analytics for External Tracking?

Analytics for External Tracking allows you to monitor visitor interactions on websites and forms hosted outside your CRM. By adding a tracking script to external pages, the CRM collects and displays engagement data—such as page views, form submissions, and completion rates—directly within its analytics dashboard. This provides a unified view of performance without requiring third-party tools.

Key Benefits

This feature offers several advantages for optimizing your external content and improving conversion rates:

Centralized Dashboard: View all external page and form analytics in one place.
Conversion Insights: Track form views, responses, and completion rates to identify drop-off points.
Advanced Filtering: Analyze data by domain, page, or form for targeted insights.
Audience Details: Understand traffic sources, device types, browsers, and geographic distribution.
Trend Analysis: Monitor performance over time with customizable date ranges and visual charts.

Analytics Dashboard Overview

The dashboard provides a comprehensive summary of user activity on your externally tracked assets. Key metrics include:

Total Page Views
Total Form Views
Responses
Completion Rate
Average Time on Page
Exit Before 30s (Bounce Rate)

Time-Based Insights

Track performance trends over time to identify patterns and peak engagement periods. Use the date range selector to customize the reporting period and view daily breakdowns for metrics like page views, form views, responses, and completion rates.

Audience & Traffic Breakdown

Gain anonymized, aggregated insights into your visitors to refine engagement strategies. Data includes:

Device type (Desktop, Tablet, Mobile)
Top browsers
Top client IPs (aggregated)
Geographic details: Country, State, City

Form-Level Analytics

Evaluate the effectiveness of individual forms with per-form data, including total views, responses, completion rate, and last updated timestamps for quick auditing.

How To Set Up Analytics for External Tracking

Step 1: Install the External Tracking Script

Navigate to Sites > External Tracking in your CRM. Copy the provided tracking script and paste it into the <head> section of your external website or funnel pages. Save and publish your changes.

Step 2: Access the Analytics Dashboard

Go to Sites > Analytics, click the Analytics dropdown, and select External Tracking (this option appears only after the script is connected). Alternatively, open the External Tracking modal and click the Analytics button to be redirected.

Step 3: Verify Data Tracking

Visit your external site to generate activity. Return to the Analytics dashboard and confirm that metrics like page views and form views are populating.

Frequently Asked Questions

Why don’t I see the External Tracking option in Analytics?

The option is visible only when the tracking script is properly installed and connected.

How long does it take for data to appear?

There may be a slight delay after activity occurs before data appears in the dashboard.

What is the difference between Form Views and Responses?

Form Views count how many times a form is seen, while Responses track successful submissions.

How is Completion Rate calculated?

Completion Rate is the percentage of users who submitted the form compared to total form views.

What does Exit Before 30s mean?

It represents users who leave the page within 30 seconds, commonly referred to as bounce rate.

Why is Average Time on Page missing for older data?

This metric started tracking on January 20, 2026, so earlier data is not available.

Can I track multiple domains?

Yes, as long as the tracking script is installed on each domain.