Using the QR Code Builder to Create Dynamic Links

What is the QR Code Builder?

The QR Code Builder is a tool within your CRM that allows you to generate and customize QR codes. These codes can direct users to various destinations, both inside and outside your CRM ecosystem, such as payment pages, WhatsApp conversations, funnels, forms, surveys, and quizzes. It enables you to bridge offline marketing efforts with your online assets seamlessly.

Benefits of Using QR Codes

Integrating QR codes into your strategy offers several advantages:

• Connect physical marketing materials (like flyers or signage) to digital experiences.
• Guide users directly to specific actions, such as making a payment or starting a chat.
• Capture leads and feedback through forms and surveys in physical settings.
• Update the target link for a QR code at any time without changing the printed code itself.
• Customize the appearance of the QR code with different colors and shapes to align with your brand.

How to Create a QR Code

Follow these steps to generate a new QR code.

1. Navigate to Sites and select QR Code Builder.
2. Click the Create QR Code button.
3. From the dropdown menu, choose a QR Type (e.g., Payment, WhatsApp, Funnel, Form, Survey, or Quiz).
4. Configure the destination based on the type you selected:
   • For a Payment QR, select or create a payment link.
   • For a WhatsApp QR, enter a phone number and an optional pre-filled message.
   • For Funnel, Form, Survey, or Quiz QR codes, select the corresponding asset from your existing library.
5. Customize the design of the QR code, including its color and shape.
6. Click Next to generate the code.
7. Download the image file or copy the embed code to use it in your materials.

Available QR Code Types

Each QR code type serves a different purpose for engaging your audience.

Payment QR Codes

Direct users to a secure checkout page. This is useful for in-person sales, event registrations, or promotional materials where you want to facilitate an immediate purchase.

WhatsApp QR Codes

Initiate a conversation in WhatsApp. When scanned, the code opens the WhatsApp application (or web client) with a specific phone number and an optional pre-written message already populated. This is ideal for customer support or starting sales conversations.

Funnel QR Codes

Send users directly to a specific page within a funnel you've built. This helps drive traffic from physical locations into a structured online conversion path, such as a sales funnel or landing page sequence.

Form QR Codes

Open a form for data collection. Use these at events, on retail counters, or in print ads to capture contact information or other details from leads.

Survey QR Codes

Launch a survey to gather feedback, opinions, or research data from customers in a convenient, scannable format.

Quiz QR Codes

Start an interactive quiz. This type is effective for engaging audiences in a fun way while also collecting lead information.

Frequently Asked Questions

Can I change where a QR code points after I've printed it?

Yes. The QR codes use dynamic links, meaning you can update the destination URL in your CRM at any time. The physical QR code image does not need to be reprinted or replaced.

Do I need to create my funnels, forms, or surveys before making a QR code?

Yes. You must first create the asset (like a funnel, form, survey, or quiz) within your CRM before it will be available to select as a destination in the QR Code Builder.

Do WhatsApp QR codes work on desktop computers?

Yes. If a user scans the code on a desktop device and has WhatsApp Web or Desktop installed, they will be redirected to the appropriate WhatsApp interface.

Can I track how many times a QR code is scanned?

Yes. The QR Code Builder includes tracking functionality to monitor scan engagement.

Can I brand the QR code?

Yes. You can customize the color and shape of the QR code to better match your company's visual identity.

Can I use these QR codes in printed materials?

Absolutely. Once downloaded, the QR code image can be used in any printed collateral, such as brochures, posters, business cards, or signage.