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What is Bluesky Integration?

Bluesky is a decentralized social network where users share text, images, and videos. The CRM's Social Planner allows you to integrate your Bluesky account, enabling you to create, schedule, and publish posts directly from your CRM dashboard. This integration helps you manage Bluesky alongside other social media platforms without leaving the app.

Key Benefits

Unified Workflow: Plan and publish Bluesky content alongside posts for other networks in one centralized calendar.
Streamlined Approvals: Use your team’s existing review process to ensure all Bluesky posts are approved before going live.
Error Prevention: Compose within Bluesky’s limits to avoid failed posts.
Efficient Scheduling: Batch and schedule content to maintain a consistent posting cadence.
Cost and Time Savings: Eliminate the need for separate scheduling tools by managing everything within your CRM.

Bluesky Publishing Specifications

Images

Supported formats: JPEG, PNG
Maximum file size: 1 MB
Up to 4 images per post

Videos

Supported formats: MP4, MOV
Maximum file size: 50 MB
One video per post (cannot be mixed with images)
Recommended resolution: 480p–720p
Aspect ratio: 16:9 or 1:1
Maximum duration: 3 minutes
Frame rate: 30–60 FPS
Codecs: H.264 for video, AAC for audio

Note: Custom thumbnails are not supported.

Bluesky Posting Guidelines

Tagging: Use the full handle (e.g., @username.bsky.social). There is no autocomplete, so type carefully or copy/paste.
Hashtags: Use #hashtag format. Can include letters, numbers, and underscores, but not numbers alone.
Character Limit: 300 characters per post.
Emojis: Supported.
Links: Must start with http:// or https://. Each link counts as 23 characters regardless of length. Link shorteners are discouraged.
Daily Limit: 100 posts per 24 hours.

How to Create an App Password in Bluesky

Important: The app password is displayed only once. If you miss it, delete the old one and create a new one.

Log in to your Bluesky account.
Go to Settings > Privacy & security > App Passwords.
Click + Add App Password.
Name your app password and click Next.
Copy the app password immediately—you’ll need it to connect Bluesky to Social Planner.

Navigate to the Marketing tab in your sub-account.
Click Social Planner.
Click the + Socials button.
Select Connect Bluesky.
Enter your Bluesky username without the @ symbol (e.g., username.bsky.social).
Paste the app password (not your main account password).
Click Connect.
Click Add next to your profile to add it to Social Planner.

Once connected, your Bluesky account will appear in the All Accounts dropdown within Social Planner.

Manage Bluesky Comments

You can view and reply to comments on Bluesky posts directly in Social Planner. Replies support text and emojis, and threaded conversations are visible up to three levels deep. For more details, refer to the article on managing comments in Social Planner.

Frequently Asked Questions

Bluesky requires app passwords for third-party tools to enhance security and protect your main credentials.

What if I lose the app password?

Delete the old app password in Bluesky, create a new one, and reconnect your account in Social Planner.

What happens if my app password expires?

Generate a new app password in Bluesky and reconnect the account in Social Planner.

Can I connect multiple Bluesky accounts?

Yes. Each account requires its own app password and must be connected separately.

Do I need to reconnect after logging out of Bluesky?

No. The connection remains active until you remove the account or reset the app password.

You can track posts, likes, comments, impressions, and engagement rate.

Connect and Manage Bluesky with Social Planner