Manage Comments in Social Planner

What Is Comment Management?

Comment Management in Social Planner allows you to view and respond to comments on your social media posts from a single dashboard. You can manage conversations directly within the CRM, eliminating the need to switch between different social platforms.

Note: Currently, only comments from posts published through Social Planner are supported. Comments on posts published directly on social platforms (natively) will not appear here. Support for additional platforms is under development.

Key Benefits of Comment Management

• Centralized Inbox: View all comments alongside your scheduled posts.
• Real-Time Engagement: Maintain consistent engagement by liking and replying to comments promptly.
• Threaded Conversations: Manage detailed discussions with nested replies.
• Time Efficiency: Respond to comments without leaving Social Planner.
• Quick Cleanup: Mark all unread comments as read in bulk for a selected platform and filtered view.

What You Can Do

These features help you respond quickly, keep conversations organized, and highlight important interactions without exiting the CRM.

Replying to Comments

Respond directly to top-level comments, preserving author names, emojis, and GIFs for a native feel. Fast, branded replies can strengthen relationships and drive further engagement.

Liking Comments

Quickly like comments to acknowledge followers. Each like is recorded on Facebook and contributes to engagement metrics, potentially improving post reach.

Mark All Comments as Read

Use the Mark All as Read option to clear the unread count for the selected platform and active filters. This action does not remove comments; you can still view and reply to them afterward.

Responding to Threaded Comments

Click the arrow next to a parent comment to view and reply to nested threads, keeping multi-person conversations organized.

Smart Filters (Latest vs Top)

Use the dropdown above the inbox to switch views:

• Latest: Displays the most recent activity.
• Top: Sorts comments by relevance or engagement level.

Using Mentions in Replies

Tag Facebook Pages or public profiles by typing “@” followed by at least three characters. A list of matching pages will appear, allowing you to credit partners or acknowledge customers without leaving the CRM.

How to Use Comment Management

Step 1: Open Comments

Navigate to Marketing → Social Planner → Comments.

Step 2: View and Engage

From here, you can:

• Read comments from posts published via Social Planner.
• Reply directly to users.
• Like comments.
• Add emojis and images in replies.
• Reply to threaded comments.
• Click View More for an expanded comment view.

Step 3: Filter Comments

Use the dropdown filter to choose between Latest and Top views.

Step 4: Mark All as Read

Select the platform, apply any filters, and click Mark All as Read. This will clear the unread count for that view while keeping all comments accessible.

Platform Capabilities Overview

Comment Management currently supports Facebook, Instagram, TikTok, and LinkedIn, with more platforms coming soon.

Facebook

• View comments on posts published via Social Planner.
• Reply with text, emojis, and images (up to 10MB).
• Threaded replies supported.
• Like comments.
• Mentions using “@” plus at least three characters.
• Filter by Latest or Top.
• Emoji and image uploads supported in replies.
• Search comments (minimum three characters).
• Hide/Delete not supported.
• API support available.
• Media in comments (GIFs, thumbnails) visible but not clickable.

Limitations: Nested comment counts not displayed; media in comments not clickable; no options for GIFs, stickers, or avatars in replies; image uploads limited to 10MB; search requires three characters; native post comments not supported; hide/delete actions not available.

Instagram

• View comments on posts published via Social Planner.
• Reply with text, emojis, and images (up to 10MB).
• Threaded replies supported.
• Like comments.
• Mentions require exact @username (no search).
• Filter by Latest or Top.
• Emoji and image uploads supported in replies.
• Search comments (minimum three characters).
• Hide/Delete not supported.
• API support not available for comments.
• Media in comments visible but not clickable.

Note: Only comments from posts published via Social Planner are supported.