Connecting and Using the Threads Integration in Social Planner

What is the Threads Integration in Social Planner?

The Threads integration allows you to manage your Meta Threads account directly from your CRM's Social Planner. You can create, schedule, and publish posts to Threads alongside your other social media profiles, all from a single, unified calendar. This integration streamlines your social media management by eliminating the need to switch between different applications.

Key Benefits of Managing Threads in Social Planner

Using the Social Planner for your Threads account offers several advantages:

• Centralized Management: Schedule and publish content for Threads, Facebook, Instagram, and LinkedIn from one dashboard.
• Automation Tools: Save time by using features like Category Queues, RSS Auto-Posting, and Review Flow to automate your content calendar.
• Bulk Scheduling: Upload a CSV file to create and schedule hundreds of posts at once, complete with mapped hashtags and categories.
• Reliable Publishing: Compose posts within the platform's specified limits to ensure they publish successfully.
• Consistent Posting: Maintain an active presence by scheduling content in advance and recycling evergreen posts.

Threads Post Specifications

To ensure your posts publish correctly, adhere to the following specifications.

Images

• Supported File Types: JPEG, PNG
• Maximum File Size: 8 MB
• Maximum Uploads per Post: Up to 20 images
• Dimensions: Minimum width of 320 pixels, maximum width of 1440 pixels.
• Aspect Ratio: Between 0.01:1 and 10:1.

Videos

• Supported File Types: MP4, MOV
• Maximum File Size: 1 GB
• Maximum Uploads per Post: Up to 20 videos (can be mixed with images in a carousel)
• Duration: Up to 5 minutes
• Frame Rate: 23 to 60 FPS
• Codecs: H.264 or HEVC for video; AAC for audio.
• Note: Custom video thumbnails are not supported.

How to Connect Your Threads Account

Follow these steps to link your Threads profile to the Social Planner.

1. Navigate to the Marketing section of your sub-account.
2. Click on the Social Planner tab.
3. Click the + Socials button.
4. Select the Connect Threads option.
5. You will be prompted to log in using your Instagram credentials. Authorize the necessary access.
6. Click the Add button next to the specific Threads profile you wish to connect.

Once connected, your Threads account will appear in the All Accounts dropdown menu within the Social Planner.

Important Note: Your Threads account must be linked to an Instagram account, as authentication is handled through Instagram's platform.

Frequently Asked Questions

Does my Threads account need to be public?

Yes, your Threads account must have a public setting to publish content through the Social Planner.

Can I add a location to my Threads post?

No, the ability to tag a location is not currently available due to limitations in the Threads API.

Are analytics available for Threads posts?

Yes, you can view metrics such as Posts, Likes, Comments, and Engagement Rate for your Threads content.

Do I need a separate login for Threads?

No. You connect using the Instagram account that is linked to your Threads profile.

Can I mix images and videos in one post?

Yes. A single carousel post can contain a mix of images and videos, up to a total of 20 items.

What is the character limit for a Threads post?

Threads posts support 1 to 500 characters. If you exceed this limit, the additional text will be automatically posted as a threaded reply.

What happens if my connection expires?

If your authentication token expires, the Social Planner will prompt you to Reconnect your Threads account. After re-authenticating, your scheduled posts will resume.

Can I edit or delete a published Threads post from the Social Planner?

Editing a published post is not supported. To delete a post, you must do so directly within the native Threads application.

Can I schedule posts to multiple Threads accounts at once?

Yes, you can schedule posts to multiple connected and public Threads accounts simultaneously.