Create Instagram Collaborator Posts in the CRM
This guide explains how to create Instagram Collaborator Posts directly from your CRM's Social Planner. This feature allows you to team up with another Instagram account to publish a single post that appears on both of your profiles, helping you expand your reach and strengthen partnerships.
What is an Instagram Collaborator Post?
An Instagram Collaborator Post is a joint publication shared between two Instagram accounts. When you create one, the post appears in the feed or Reels tab of both your profile and your collaborator's profile. This merges your audiences, increasing the potential for engagement and visibility, making it an excellent tool for co-marketing and influencer campaigns.
Key Benefits of Collaborator Posts
- Publish a single post that appears on two different Instagram accounts.
- Reach a wider audience by exposing your content to both sets of followers.
- Increase engagement and foster community growth through shared content.
- Streamline partnership campaigns by managing the post from a single location.
- The collaborator's approval is handled directly within the Instagram app.
- This feature is available for both Feed posts and Reels.
How to Create an Instagram Collaborator Post
Follow these steps to schedule or publish a Collaborator Post from the Social Planner.
Step 1: Access the Social Planner
From the main navigation menu, select Marketing and then click on Social Planner.
Step 2: Connect Your Instagram Account
If you haven't already, you must connect your Instagram account. Click the settings gear icon and use the Add Account option to complete the connection process.
Step 3: Create a New Post
Click the New Post button. Select your Instagram account from the list of connected profiles, then compose your caption and add any images, videos, hashtags, or a location.
Step 4: Select the Post Type
Use the dropdown menu to choose either Feed or Reel as the post type. Collaborator Posts are only supported for these two formats.
Step 5: Add a Collaborator
Locate the Collaborator section. Enter the exact Instagram handle (for example, @partnerusername) of the account you want to collaborate with.
Step 6: Schedule or Publish
Choose a date and time to schedule the post, or select Post Now to publish it immediately. Once live, the post will appear on both accounts.
Important Settings and Requirements
- Supported Post Types: Collaborator Posts only work with Feed posts and Reels. Stories and Carousel posts do not support this feature.
- Accurate Handle: You must enter the collaborator's Instagram handle exactly as it appears on their profile. An incorrect handle will prevent the invitation from being sent.
- Approval Process: The invitation for collaboration is sent and managed on Instagram after the post is published. The CRM does not handle the approval step.
Frequently Asked Questions
Q: Can I add more than one collaborator to a post?
A: No, Instagram currently limits Collaborator Posts to one collaborator per post.
Q: What if my collaborator does not accept the invitation?
A: The post will remain live on your profile, but it will not appear on the collaborator's profile unless they accept the request.
Q: Can I schedule a Collaborator Post for a future date?
A: Yes, you can schedule these posts just like any other post in the Social Planner. The collaborator will receive the invitation when the post is published.
Q: Does the collaborator need to be a user in my CRM?
A: No. You only need their public Instagram handle. The collaboration is managed entirely on Instagram.
Q: Can I change the collaborator after the post has been published?
A: No, the collaborator must be assigned before publishing. This cannot be edited after the post is live.
Q: Which types of Instagram accounts support this feature?
A: Both Instagram Business and Creator accounts are eligible, provided they meet Instagram's requirements for Collaborator Posts.