Creating and Scheduling Pinterest Pins

Overview

You can create, schedule, and publish Pinterest pins directly from your CRM's Social Planner. This allows you to manage your Pinterest content alongside your other social media posts from a single, centralized dashboard.

Key Benefits

• Multi-Board Publishing: Publish the same pin to multiple Pinterest boards simultaneously from a single post composer.
• Unified Workflow: Schedule, save, or publish pins directly without switching between platforms.
• Board Management: Select from existing boards or create a new one directly while composing your pin.
• Post Preview: See how your pin will appear before finalizing it.

Media Requirements

Each Pinterest pin requires either one image or one video.

Image Pins

• File Size: 10 MB or less.
• Supported Formats: JPG or PNG.

Video Pins

• File Size: 1 GB or less.
• Supported Formats: MOV, MP4, or WEBM.
• Duration: Minimum 4 seconds, maximum 5 minutes.
• Recommended Aspect Ratios: 9:16, 1:2, 2:3, 3:4, 4:5, or 1:1.

Connecting a Pinterest Account

Before you can post, you must connect a Pinterest business account where you have admin access.

1. Navigate to Marketing > Social Planner.
2. Click the button to add a new social account (often labeled + Socials or similar).
3. Select the option to connect Pinterest.
4. Log into your Pinterest account when prompted to authorize the connection.

Creating and Posting a Pin

1. From the Social Planner, click + New Post.
2. In the Post to field, select your connected Pinterest account.
3. Upload a supported image or video file.
4. Enter a Title and Description for your pin.
5. Add a destination Link (optional but recommended).
6. Select one or more Pinterest boards for the pin. You can select up to 25 boards. A lock icon indicates a private board. If you need a new board, use the Add board option in the board selection dropdown.
7. Choose your publishing action:
   • Save for later
   • Post now
   • Schedule post
   • Recurring post
   • Send for approval

Frequently Asked Questions

Can I publish one pin to multiple boards?

Yes. When you select multiple boards (up to 25), the system creates a separate published pin for each selected board automatically.

Does each selected board create a separate pin?

Yes. Each board you select results in its own unique published pin, which helps keep tracking and analytics separate.

What if publishing fails for one board?

Publishing is handled independently for each board. A failure on one board will not prevent the pin from publishing to the other selected boards.

Why do I need to select a Pinterest board?

Pinterest requires all pins to be saved to a board. The board you select determines where the pin will appear on Pinterest.

Can I create a new board while making a pin?

Yes. Use the Add board option available in the board selection dropdown during post creation.

Why isn't my Pinterest board appearing?

Ensure you are connected to the correct Pinterest business account with admin access. If you recently created or updated boards in Pinterest, try refreshing or reconnecting the social account in your CRM.

What if my media doesn't meet the requirements?

A pin with non-compliant media may fail to publish. Always verify the file type, size, and video duration before scheduling or posting.