Customize Social Media Posts for Different Platforms
The Customize for Each Post feature in your CRM allows you to create and schedule unique social media content tailored to the specific requirements of each platform, all from a single interface. Instead of creating separate posts in different tools, you can manage your entire social media strategy in one place, adapting your message, character count, and media for Facebook, Instagram, LinkedIn, and Google My Business.
How the Feature Works
When you create a new social media post, you can select multiple platforms to publish to. By enabling a toggle switch, you unlock the ability to write and edit a distinct version of your post for each selected social network. This lets you:
- Respect different character limits.
- Tailor your message tone and call-to-action for each platform's audience.
- Attach platform-specific images or videos.
- Use AI to help generate or adapt content for different post sizes.
If you turn the customization toggle off, the content from the currently active platform will be applied to all selected channels, and any unique content you wrote for other platforms will be lost.
How to Create Customized Posts
Follow these steps to use the Customize for Each Post feature.
1. Create a New Post
Navigate to Marketing > Social Planner from your CRM's main menu. Click the Create New Post button.
2. Select Platforms and Enable Customization
In the post composer, select two or more social media platforms (e.g., Facebook, Instagram, LinkedIn). Once multiple platforms are selected, a toggle labeled Customize for Each Post or similar will appear. Switch this toggle on.
3. Write Your Custom Content
You will now see separate tabs or fields for each selected social platform. Click into each one to write a version of your post that fits that network. Keep an eye on the character counter to stay within each platform's limits:
- Facebook Pages & Groups: 5,000 characters
- Instagram Profiles: 2,200 characters
- LinkedIn Pages & Profiles: 3,000 characters
- Google My Business (GMB): 1,500 characters
4. Add Media
You can attach images or videos to each platform's version of the post. Important: Wait for media uploads to complete fully before switching between platform tabs or toggling the customization feature off. Interrupting an upload may discard the media, and video thumbnail processing may be disrupted.
5. Schedule or Publish
After crafting your customized posts, you can publish them immediately or schedule them for a future date and time. Review all platform versions before finalizing.
Frequently Asked Questions
What happens if my text is too long for a platform?
The post composer will indicate if your content exceeds the character limit for a specific platform. You will need to edit that platform's version of the post to shorten the text before you can schedule or publish it.
Can I use AI to help write the different versions?
Yes, if your CRM has AI content tools integrated into the Social Planner, you can use them to generate or adapt your post copy for the different platform sizes and styles.