Failed Post Error in Social Planner

Failed Post Error in Social Planner

If you encounter a failed post error in the CRM's Social Planner, it means a scheduled social media update was not successfully published to the selected platform. This guide will help you diagnose and resolve the most common causes.

The issue is usually related to one of three areas: platform authentication, the content itself, or a temporary network or service disruption.

Check Platform Connection

The first step is to verify your account is still properly connected to the social media platform.

1. Navigate to the Social Planner section of your CRM.
2. Access the settings or accounts management area.
3. Locate the social account used for the failed post.
4. Check the connection status. If it shows as disconnected or needs reauthorization, you will need to reconnect it by following the CRM's prompts, which typically involves logging into the social platform again to grant permissions.

Review Post Content and Settings

Sometimes, the content of the post violates the platform's guidelines or the scheduling parameters are invalid.

• Content Issues: Review the failed post for any links, images, or text that might be flagged. Some platforms restrict certain types of content or links.
• Scheduling: Ensure the post was scheduled for a future date and time. Attempting to backdate a post or schedule for an incorrect time window can cause failures.
• Character Limits: Verify the post does not exceed the character limit for the specific social network.

Retry or Reschedule the Post

After addressing any connection or content issues, you can attempt to post again.

1. Find the failed post in your Social Planner calendar or queue. It is often highlighted or marked with an error icon.
2. Select the post to edit it. You may need to update the content or simply confirm the details.
3. Choose to retry posting immediately or reschedule it for a new time.

If the post succeeds, the error status should clear. If it fails again, note any new error message provided by the CRM, as it may give more specific clues.

When to Seek Further Help

If the above steps do not resolve the issue, consider these possibilities:

• Platform Outage: The social media platform itself (like Facebook, Instagram, or LinkedIn) may be experiencing a temporary API outage. Check the platform's status page or social channels for updates.
• CRM Updates: Ensure your CRM platform is up to date, as sometimes compatibility updates are required for social posting to function correctly.
• Persistent Errors: If a specific error code or message persists, contact your CRM's support team and provide them with the exact error details and the steps you have already taken.