Help Center

Google My Business Publishing Troubleshooting

If you are experiencing issues when trying to publish posts or updates from your CRM to your Google My Business (GMB) profile, this guide will help you diagnose and resolve common problems. Follow the steps below to ensure your social posts are successfully published.

Check Your Google My Business Connection

First, verify that your Google My Business account is properly connected to the CRM. An expired or incorrect connection is a frequent cause of publishing failures.

Navigate to the social media integration settings within your CRM.
Locate the Google My Business section and check the connection status.
If the connection is broken or missing, re-authenticate by following the prompts to log into your Google account and grant the necessary permissions.

Verify Post Content and Formatting

Google My Business has specific requirements for post content. If your post violates these guidelines, it may fail to publish.

Ensure your post does not contain prohibited content, such as excessive capitalization, promotional language that violates Google's policies, or restricted keywords.
Check that any images meet Google's size and format specifications.
Keep the post text within the recommended character limit.

Review Publishing Schedule and Errors

If a post is scheduled but not published, check the publishing queue or activity log for error messages.

Go to your social planner or publishing calendar in the CRM.
Look for failed posts, which are often marked with an error icon or status.
Review any error details provided, as they may indicate the specific reason for the failure, such as an authentication issue or content rejection.

Test with a Simple Post

To isolate the issue, try publishing a simple, plain text post without images or links.

Create a new post with minimal content, such as a short text update.
Attempt to publish it immediately to your Google My Business profile.
If the simple post succeeds, the issue may be with the original post's content or attachments. If it fails, the problem is likely with the connection or account settings.

Confirm Google My Business Profile Permissions

Your user role in Google My Business must have the necessary permissions to publish posts.

Log into your Google My Business account directly.
Check your user permissions for the location you are trying to post to.
Ensure you have at least "Manager" or "Owner" privileges, as lower-level roles may not allow publishing.

Check for Service Outages

Occasionally, publishing issues can be caused by temporary outages on Google's side or within the CRM's integration service.

Visit the Google Workspace Status Dashboard to see if there are any known issues with Google My Business.
Check your CRM's status page or support announcements for any reported problems with social media integrations.
If an outage is reported, wait for the service to be restored and try publishing again later.

If you have followed all these steps and continue to experience problems, please contact support for further assistance. Be ready to provide details such as the specific error message and the steps you have already taken.