Schedule Posts to Google Business Profile

About the Google Business Profile Post Scheduler

The Google Business Profile (GBP) Post Scheduler is a tool within your CRM that lets you create and schedule posts for your Google Business Profile. You can plan Updates, Offers, and Events in advance and publish them to one or multiple locations. This helps you maintain an active and engaging presence on Google without needing to log in every day.

Key Benefits

Using the scheduler provides several advantages:

• Save Time: Schedule posts ahead of time for true automation.
• Maintain Consistency: Publish the same post across multiple business locations at once.
• Leverage AI: Use built-in AI to generate post text and source images to overcome creative blocks.
• Centralized Management:
View, edit, and track all your scheduled posts from a single dashboard.

Accessing the GBP Post Scheduler

To view the scheduler, follow these steps:

1. From the left-hand menu, click on Reputation.
2. At the top of the page, select GBP Optimization.
3. You will see a Scheduled Posts tab on the left, which displays all your upcoming posts.

From this view, you can review post content, images, and publish dates. You can also click Schedule a Post to create a new one. A preview panel on the right shows how the post will appear on the live Google Business Profile.

Connecting Your Google Business Profile

Before you can schedule posts, you must connect your Google Business Profile to the CRM's Social Planner.

1. Go to Marketing in the left-hand menu and select Social Planner. Ensure the Planner tab is active.
2. Use the account dropdown to select the correct sub-account, then click Add New Social.
3. From the list of platforms, choose Connect GBP.
4. You will be guided through Google's authorization process. Select the Google account and then choose the specific business location you want to connect.
5. Click Add to finalize the connection.

Creating a New GBP Post

Google Business Profile posts can be one of three types: Updates (general news), Offers (promotions with dates), or Events (happenings with start and end times).

1. In the Social Planner, click New Post in the top-right corner and select Create New Post.
2. In the post composer, use the Post to dropdown to select the connected Google Business Profile location.
3. Compose your post in the content editor. You can type your own message (up to 1,500 characters) and use formatting tools like bold text, emojis, and links. You can also click the AI button to generate text and add an image.
4. Below the editor, select the post type (Update, Offer, or Event) and configure any additional details like a call-to-action button.
5. Click Post and choose an action:
   • Schedule Post: To publish on a specific future date and time.
   • Post Now: To publish immediately.
   • Send Post for Approval: To have the post reviewed before it goes live.

Once scheduled, the post will appear in the Scheduled Posts tab under Reputation → GBP Optimization, where you can edit, reschedule, or delete it.

Frequently Asked Questions

What is the character limit for a GBP post?

A Google Business Profile post can contain up to 1,500 characters.

Can I schedule video posts?

The source material does not specify support for video posts. Please refer to the current features in your CRM for the most up-to-date information on supported media types.